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Good Things Happen When We All Pull Together. The Power of One Solution. Members continue to support GSA – to date: $8.2M in cash and $35M+ in additional resources G2S – Game To System Solution
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Good Things Happen When We All Pull Together The Power of One Solution Asian Gaming Exhibition
Members continue to support GSA – to date: $8.2M in cash and $35M+ in additional resources G2S – Game To System Solution Since starting the integration effort in Oct 2005 there were 80 meetings, 310 hours of teleconference, 5150 man hours, 31 industry experts, 1000+ pages Australian Gaming Machine Manufacturers Association (AGMMA) recommended GSA’s G2S as the Protocol Standard for New South Wales, Australia Developing an academic / educational track on GSA standards and technology HTNG and GSA to form closer relationship - GSA to offer protocol solutions to HTNG’s Gaming SIG Started issuing GSA Certificates Industry Commitment Asian Gaming Exhibition
Historic Approach to Adding Functionality Slot Floor System Vouchers Bonusing Player Media Server Asian Gaming Exhibition
Challenges Of The Historic Model • New wiring infrastructure for each new feature • Lots of new gear needed between host and EGM • How many network ports does each EGM have? • Often new features don’t integrate with existing slot accounting system • Challenges with getting everything working together • Adding a new feature is like building a solution from scratch Asian Gaming Exhibition
G2S (Web Services) Approach Slot Floor System Config Server Vouchers Bonusing Media Server Download Server Asian Gaming Exhibition
Advantages Of The G2S Model • To implement a new feature • Plug in new server • Configure a group of EGMs • Try out the new feature • Get rid of it if you hate it (try before buy) • G2S is designed so every functional group could be owned by a separate server • G2S Protocol already accommodates new features • Configuration • A rich Accounting Model • All Messaging required to implement the feature Asian Gaming Exhibition
Are You Ready For The Players Of Tomorrow? • Players have many entertainment options • Understanding players is key in developing content that works • Developing games for generation X (born between 65 – 76) is a challenge • Developing games for generation Y (born between 77 – 94) will be more puzzling • New generation wants flashy graphics and anytime / anywhere access Asian Gaming Exhibition
Are You Ready? • Speed and convenience of delivery is important • Having what the customer demands available when and where he want is a fundamental requirement • Responding to rapidly changing player preferences requires fast reaction and speed to market that will determine the success of the operators • Convergence is happening, competition is increasing Asian Gaming Exhibition