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Fresh Air Farms Inc. The Future of Your Fresh Produce. 68% of Produce has chemical residue. 1 in 6 Americans get food-borne illness every year. 3,000 die. Our food is losing nutritional value. For example, tomatoes have 30% less nutrition than in the 1960’s. Do You Know What You Are Eating?.
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FreshAirFarms Inc. The Future of Your Fresh Produce
68% of Produce has chemical residue. • 1 in 6 Americans get food-borne illness every year. 3,000 die. • Our food is losing nutritional value. For example, tomatoes have 30% less nutrition than in the 1960’s. Do You Know What You Are Eating?
Farming is dependent upon weather – Did you know that 2011 and 2012 had the most volatile weather ever recorded? • In July 2012, 39% of all US farmland was in drought! • The U.S is loosing 2 acres of prime farmland every minute to urban sprawl. Existing farmland is wearing out from overuse. Will you have food tomorrow?
Most farm work is seasonal. There is not enough seasonal workforce to harvest our crops. • In 2013, 25% of the U.S. honey bee population died. 52% of our produce relies on bee pollination. • 70% of all our clean water is used for agriculture. There will not be enough clean water for everyone. Will you have food tomorrow?
Where will your food come from? 85% of your food is not grown locally. • Competition - The world’s population will grow from 7 billion to 12 billion by the end of the century. • 40% of the food grown in the U.S. is wasted due to long supply chains and inconsistent quality. Will you have food tomorrow?
The U.S. is the biggest importer of fresh vegetables from China, South America, Mexico, and Canada. The trend is increasing. • China, Brazil, Russia, and India are increasing their agricultural equipment and R&D spending. U.S. spending has declined since 2000. • China has 77% of the world’s food-growing greenhouses. The U.S has 0.7%. Can the U.S feed itself?
What Can We Do? Are We Doomed? Maybe Not …
Your food was grown in a food-safety-certified facility and you knew your produce was safe? • The produce was grown close to where you live and you knew where it came from? • Local food was available all year-round from a highly productive reliable source? What If…
Your food was grown in a controlled environment producing high quality without chemicals? • The produce was delivered fresh daily and tasted like you just picked it from your garden? • Your local economy benefited with jobs, taxes, and local procurement? And What If…
The growing operation was environmentally sustainable by recycling water and generating its own energy? • All the fruit and vegetables were highly nutritious with perfect size and shape without GMO content? • The growing process and products were continuously improved by research and development? And Finally, What If…
It Is All Possible! Introducing – The Future
Community Benefits: • Year-round jobs • $1 spent locally = $2 for the local economy • Clean air and water • Secure, local food supply • Community pride FreshAirFarms FreshAirFarms FreshAirFarms • Local • 50 acres • Year-round growing • 100 greenhouses • No chemicals, food-safety-certified • High yields • Controlled environment • Plants grown without soil • Weather independent • Sustainable • Water recycling • Solar energy generation • Biomass energy generation • Retailer Benefits: • Year-round daily delivery • Supply of desired product • Reduced costs • No 3rd party markup • Lower transportation costs • Reduced handling costs • Fewer suppliers Daily Delivery • Consumer Benefits: • Healthy, safe, local food • No chemical residue • Fresh, vine ripened • Garden fresh taste • Optimum nutrition • Affordable, year-round supply
The First Farm will be in Portland, Oregon. Additional sites will then be built across the U.S.
Fresh Air Farms’ Advantages Fresh AirFarms will save an average of 1/100thof the transportation miles of Existing Methods Fresh AirFarms will have up to 100 x the output per acre of Existing Methods FreshAirFarms will deliver the same day while Existing Methods may take up to 2 weeks FreshAirFarms will use 1/100thland of Existing Methods Fresh AirFarms will not use pesticides or insecticides while Existing Methods average up to 2 pounds per acre FreshAirFarms produce will have up to 3 x the nutritional content of Existing Methods FreshAirFarms will use 1/10ththe water of Existing Methods
$17,000,000,000 in fresh fruits and vegetables are sold in the U.S. every year. The market is growing 20% every year. • The demand for fresh, healthy, local, nutritious produce exceeds the supply. • Grocery stores, schools, restaurants, and hospitals are seeking local sources of healthy food. How Big Is The Demand?
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Employment Projections Full Time Jobs Total Farm Sites
Employment Projections Full Time Jobs Total Farm Sites
Fresh Air Farms’ Activities • Desire to grow local, healthy food is born Summer 2000 • Founder dedicates full-time effort September 2012 • Company name established November 2012 • Relationships with target customers begun December2012 • Advisory Board established February 2013 • Website established April 2013 • Site selection starts May 2013 • Marketing material developed May 2013 • Business Plan complete June 2013 • Relationships with industry experts initiated July 2013 • Relationships with key suppliers begun July 2013 • Marketing material developed June 2013 • Legal firm selected July 2013 • Bank account opened July 2013 • Company incorporated August 2013 • Lobbyist hired August 2013 • CPA firm selected August 2013 • Press release August 2013
The Fresh Air Farms’ Team • Gerry Snell- Founder and President • Agricultural background. Hi-tech engineering/manufacturing/operations experience. BS Eng, MBA. Founded 4 companies • Jake Polvi - Advisor • Ranch, greenhouse, and real estate management/development. Real estate broker, and LEED AP. BS Eng. • Bob Pene - Executive Advisor • Fortune 200 executive and turn-around expert. USAF Captain and business owner. BS Business, MBA Marketing. • Richard Newman - Sales and Marketing Advisor • Career sales and marketing executive. BS Business/HR/Production Management • Alan Sahl- Process and Sustainability Advisor • Manufacturing/Industrial Eng. Energy/Environmental/Sustainability expert. BS Operations, MS Bus/Econ/Applied Energy • Ayreann Colombo – Operations and Business Advisor • Economic Development, Research & Development, Government experience. BS & MS in Economics. • Bill Paugh– Food Safety and Industry Insider Advisor • Food processing management and consulting. Certificate in Food Safety. BS Business Supply Chain and Logistics. • Dina Bright– Strategic and Relationship Advisor • Professional Transition Coach. Performance Executive in banking & healthcare. BA Economics.
Conclusion: • There is an explosive, unfilled demand for healthy, year-round, local produce. • There are looming problems with our existing fruit and vegetable supply … unstable weather, growing population, land loss and depletion, rising fuel and transportation costs, and honey bee die-off. • Fresh Air Farms’ high-technology, commercial scale, local greenhouses are designed to provide a profitable solution … local, healthy, safe, fresh, great-tasting fruits and vegetables year-round. • Fresh Air Farms’ greenhouse farms will provide local jobs, food security, and an economic boost to local communities. • Now is the time. • The market is eager. • The technology is proven. • The business model is strong and viable. • Fresh Air Farmswill propel your fresh food supply into the future.
Eat Well! Fresh Air Farms, Inc. For more information: www.freshairfarms.com