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Neighbors Growing Together Learning ~ Sharing ~ Shopping

Neighbors Growing Together Learning ~ Sharing ~ Shopping. Three ideas to take away. Community newspaper organizations will become extinct Community host organizations will be the new species Community hosting works. Change radically or become extinct. Media use changing

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Neighbors Growing Together Learning ~ Sharing ~ Shopping

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  1. Neighbors Growing Together Learning ~ Sharing ~ Shopping

  2. Three ideas to take away • Community newspaper organizations will become extinct • Community host organizations will be the new species • Community hosting works

  3. Change radically or become extinct • Media use changing • Consumers want to do more than browse our offerings • They want to share their events, ideas and solutions. • They want multiple sources, not only ours • They want to filter on their terms, not ours • Businesses want to do more than display their slogans • They understand the limited value of banners and buttons • They understand they have to compete with service in virtual space the same as they do in real space • They want to establish authority, be sought and found when needs arise

  4. Change radically or become extinct • Barriers to entry lowering • New efficiencies • Web browser rather than web press • Sophisticated tools from open source and open architecture • Networking to learn quickly • New services • New players, uninhibited by legacy, rapidly distinguish themselves as exciting choice • Instantaneous news, uninhibited by print circulation • Pro-Am integration, uninhibited by legacy brand integrity • New revenue • Don’t need legacy large-advertiser relationships • New quality • Technology, rather than staff reduction, reduces costs leaving quality high

  5. Community Host: the new species Tomorrow Learn from journalist Share with neighbors Shop with Main Street businesses Community Expos Remember DARPA Unfettered, Unfiltered Access Today Entertained by journalists Promoted by advertisers Community Shows

  6. Community Host: the new species

  7. Neighbors Growing Together Learn ~ Share ~ Shop

  8. Making money online

  9. Making money online

  10. Making money online “These are the guys who saved my business. I tripled my luncheon servings after three weeks of bizOffers” • Bricks owner Kate Miller shouting across the restaurant as VillageSoup COO Ron Belyea walked through her door

  11. Making money online

  12. Making money online

  13. Making money online

  14. Community hosting market • Legacy weekly newspaper markets • 30,000 to 40,000 population centers • Urban neighborhoods • Suburban villages • Exurban towns • 120,000 population service centers • Three to five high school districts • Yellow page directory • 9,000 to 12,000 business listings

  15. Community hosting features • Instantaneous, exclusively local news in weekly print markets • Revenue from non-print participants • Docs, lawyers, trades • Individual real estate and auto sales staff • Small retail, dining, arts, entertainment • Unfettered, unfiltered voice to all • Making social networking and map mashups relevant

  16. Community hosting works • From event producer to trade show producer • Online ad revenue exceeding $450,000 in 2007 (in a market of 80,000 residents) • 5% of 6,000 local businesses currently participating; excellent growth opportunities ahead • 75% of users, 10+ visits per month • 33% of users, 200+ visits per month • One Boston suburban daily: 7% more than 10 times, 0% more than 200 times • Achieving more than 20% of revenue from online when industry only achieving 3% to 5%.

  17. Community hosting works • VillageSoup is a disruptor • Currently first in circulation in one of our markets • One legacy down 38% from 2004 • The other legacy down 71% from 2004 • Currently second in circulation in our other market • One legacy down 34% from 2004 • The other legacy down 34% from 2004 • Award winning web site • Locally 54% of those surveyed visit theSoup at least once daily, only 5% visit legacy competitor’s news sites daily • Typically over 10,000 unique visitors daily in market with 80,000 residents • Spikes whenever weather threatens, sirens blare, municipal debate, family tragedy or celebration

  18. Likely disruptors • Anyone not constrained by • Brand protection • Legacy practices • An aversion to putting feet on the ground • Regional Dailies • Traditional shopper, TMC • Local ISP • Entrepreneurs

  19. Become your own disruptor Exclusive license to VillageSoup Branding Share technology and infrastructure VillageSoup Common Share best practices and new opportunities

  20. Three ideas to take away • Community newspaper organizations will become extinct • Community host organizations will be the new species • Community hosting works

  21. VillageSoup Common • We invite you to learn more • www.villagesoup.com • richard@villagesoup.com • 207 594 5351

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