Introduction to Fashion: Exploring Styles, Trends, and Historical Influences

1. Chapter 1 Introducing fashion

2. Fashion defined • Existing type of clothing preferred by a large segment of the public at a given time • Current trend • Precise style of dress or behavior that may be acceptable in one year but not another • Social interaction and status • What’s currently selling • Represents sales

3. Meaning of style • Particular shape or type of apparel item • Has distinct features • It becomes fashion when it’s popular • Factors that influence: social, technological, regulatory, competitive, economic

4. 4 elements of design • Color-most important • Line-directs the path of eye movement-seams & darts create lines • Shape-overall form or outline of garment—often key feature of designers • Texture-how the surface of a material or fabric feels and looks • Function-intended use or purpose of an object

5. Purpose of clothing • Clothing identifies the culture • The position or occupation • Identifies peer group • Code of decency • Satisfies the 3 needs in next slide

6. Needs satisfied by clothing • Physical - Protection and safety • Psychological – adornment, cultural identity, personal identity • Social needs – Affiliation/fitting in and standards

7. Materials used to make clothing as early as 20,000 bc • Sewing needles made of ivory and bone • Fur, animal skin, leaves, and grass

8. Sources of clothing history • Few samples before 18th century • Limited paintings before 14th century • Fashion publications – 17th century • Photographs – 1850’s • Other sources: letters, diaries, novels • Before 18th century – wealthy class determined fashion

9. History continued • Influence of upper class diminished with American Revolutionary War and French Revolution • The middle class and working class started to influence • Industrial revolution – 1800’s –mass production • Invention of photography • Vogue magazine – 1892 allowed many to view

10. People who influenced fashion • Elizabeth I – 1553 to 1603 • Louis XIV • Marie Antoinette • George Bryan Brummel • Jacqueline Kennedy Onassis • The Beatles

11. Factors that affect fashion • Women entering the work force • Chanel, Christian Dior • Movie stars • Chemical companies-new materials • WW II – simple styles and rationing • 1940’s less fabric – so the mini skirt

12. Assignment: Describe one of the following eras: • Victorian Era of 1800’s • Early 1900’s • 1920’s • 1930’s to 1950’s • 1960’s • 1970’s • 1980’s • 1990’s • Today • Describe the era, influential people-include pictures of fashion and people

13. assignments • Vocab from www.marketingseries.glencoe.com • Click on the Fashion marketing book • Student center • E - Flash cards – chapter 1 • Write in definitions on worksheet • Pop quizzes – chapter 1 – take it and print off—keep in notebook

14. assignments • Self introduction paper • Take notes from p.pt • Class – make history time line with pix and “sentence poster” • Pg 21 portfolio assignment • Profiles in fashion – notes • Quiz – vocab, online quiz, notes, chapter summary page