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The SWOT Analysis

The SWOT Analysis . a tool for understanding your church/ congregation’s Strengths and Weaknesses, and for identifying both the Opportunities open to you and the Threats you face.

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The SWOT Analysis

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  1. The SWOT Analysis • a tool for understanding your church/ congregation’s Strengths and Weaknesses, and for identifying both the Opportunities open to you and the Threats you face. • Strengths and weaknesses are often internal to your organization, while opportunities and threats generally relate to external factors.

  2. Opportunities (external factors that may contribute to your organization and can build up your strengths) Strengths (areas you do well or advantages of your organization) SWOT Threats (potential problems/risks caused by external factors that your organization may face) Weaknesses (areas to be improved)

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