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IN SHANGHAI, CHINA

IN SHANGHAI, CHINA. MANAGEMENT TEAM. CEO SOSAN ROMANI CIA TANTY WIDYASTUTI VP PR BRIDGET NG VP MKTG HENDRIK LIM CFO TYLER HOLLENBECK COO SHIRLEY HOI KI HO. 3 INDICATORS OF SUCCESS. AVERAGE NEW STORE 1 ST WEEK SALES

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IN SHANGHAI, CHINA

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  1. IN SHANGHAI, CHINA

  2. MANAGEMENT TEAM CEO SOSAN ROMANI CIA TANTY WIDYASTUTI VP PR BRIDGET NG VP MKTG HENDRIK LIM CFO TYLER HOLLENBECK COO SHIRLEY HOI KI HO

  3. 3 INDICATORS OF SUCCESS AVERAGE NEW STORE 1ST WEEK SALES NEW STORE OPENINGS COMPARABLE STORE SALES GROWTH

  4. INVESTING ABROAD Missing an expanding market Gaining large potential revenues

  5. China’s Present Economic Condition PersistentImprovement in Gross Domestic Product Continuous Growth of Chinese Currency Constructive Policies in Promoting Foreign Investment

  6. Policies Promoting Foreign Investments Authorization of Fully Foreign–Owned Enterprises Alliance with the WTO Establishment of Special Economic Zones

  7. l Shanghai .

  8. . INFRASTRUCTURE AND CULTURE IN CHINA . • Shanghai has a well developed infrastructure • Cultural group orientation promotes team work • Young Chinese are attracted to western culture

  9. . • .

  10. .

  11. Tapping into Chinese Demand • American products are widely accepted • Large revenues are easily attainable

  12. Reaching the Foreign Market Target market Segment in Shanghai Krispy Kreme pricing strategy Krispy Kreme advertising campaign

  13. Krispy Kreme’s promotion

  14. Spreading the Word Promote product awareness Increase customer base

  15. Financing Expansion Expansion requires $7.5 million in capital Terms of borrowing are currently favorable Projected revenues will cover debt payments

  16. Profit Projections Domestic profits will stagnate Foreign profits will climb

  17. High Potential Revenue China’s growing economy Already available marketing plan Widely accepted western culture

  18. Why franchise with Krispy Kreme? A universal appeal The potential for growth

  19. Seize this opportunity See you at the next meeting!

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