WEB WRITING BOOT CAMP: How to write blog posts , tweets, and use other social media tools that engage customers

WEB WRITING BOOT CAMP:How to write blog posts, tweets, and use other social media tools that engage customers Ben McDougal, Global Reach Mike Templeton, Kum & Go

Hello! BEN MCDOUGAL Sales Manager, Global Reach @GlobalReach / @BENfromGoG MIKE TEMPLETON Social Media Manager, Kum & Go @kumandgo / @miketempleton

Basic Tips • Develop and document a plan • Set expectations and commit to them • Write for your audience • Involve ALL stakeholders

Best Practices • Listen first, speak second • Talk tactics before tools • Develop a brand voice, but keep it personal • Include social media in your style guide • Understand your communication landscape • Connect your platforms

Real-Time Monitoring • Set up alerts and notifications • Respond as quickly as possible(or at least as quickly as you’ve agreed)

Developing Content • Be an authority and a resource • Focus on common questions or issues • Create outlets for readers to connect • Example: #dmtraffic • Repurpose existing materials

Content Management Tools • Create a foundation • Easy-to-use • Powerful • Scalable • Connect to your foundation

Getting Started • Develop goals and objectives • Create accounts for yourself (experiment!) • Identify measures of success • Keep things simple and consistent

Questions? @BENforGoG @GlobalReach @kumandgo @miketempleton

WEB WRITING BOOT CAMP: How to write blog posts , tweets, and use other social media tools that engage customers