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Social Networking for Local Campaigns

Social Networking for Local Campaigns. Agenda. Advantages of Using Social Media Tracking Impact Content for Posts Creating a Great Post Timing of Posts Picture Samples for Facebook Setting up Accounts. Advantages of Using Social Media. Advantages of Reaching Savers Through Social Media.

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Social Networking for Local Campaigns

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  1. Social Networking for Local Campaigns

  2. Agenda • Advantages of Using Social Media • Tracking Impact • Content for Posts • Creating a Great Post • Timing of Posts • Picture Samples for Facebook • Setting up Accounts

  3. Advantages of Using Social Media

  4. Advantages of Reaching Savers Through Social Media

  5. Advantages of Reaching Savers Through Social Media

  6. Advantages of Reaching Savers Through Social Media

  7. Demographics of Social Network Users 20% 32% 80% 16% 23% 21%

  8. Demographics of Social Network Users 20% 3% 5% 10% 23% 32% 32% 21%

  9. Finding Content and Posting

  10. Two Types of Content Latest News Evergreen Posts • Content that is new and exciting or has a time limit • Research • New materials • News • Events • Content that you can share any time • Tips • Advice • Quotes Tip • Have enough evergreen content that you can have at least one post everyday. • Keep up with timely information like events and new materials.

  11. Finding Content for Facebook and Twitter Partner Resource Packets Page Feed • Share posts and stories from partner organizations, news sites, and others.

  12. Finding Content for Facebook and Twitter • Share information about upcoming events in your area, local job postings, new materials, etc. Your website Page Feed • Share posts and stories from partner organizations, news sites, and others. News Stories List Serves • Recent research, news articles, etc. • Government emails, America Saves list, news from partners, etc.

  13. Join the Conversation Tweet Chats • Get to know others in the same field.

  14. Posting Timing and Frequency Facebook • Post at least once a day. At America Saves we have over 8,000 friends but over the last three months only a max of 2,400 saw any one post. • Posting multiple times a day will help ensure that your messages are seen by the most people. • Try Posting after 8pm if you are reaching individuals. • Try posting during business hours to reach business & partners.

  15. Posting Timing and Frequency Tip: Find out when your fans are on Facebook • Post at the times that most of your fans are online.

  16. Posting Timing and Frequency Twitter • Don’t stop on weekends. Use a scheduler, like Hootsuite or Tweetdeck, to schedule future posts. • Look at who is following you. • Try posting during business hours to reach individuals, businesses, & partners.

  17. Posting Timing and Frequency Twitter • Tip: Aim for 1 – 4 posts a Day

  18. Tracking Impact

  19. Facebook Insights

  20. Facebook Insights

  21. Facebook Insights

  22. Facebook Insights

  23. Facebook Insights

  24. Facebook Insights

  25. Twitter Insights(hootsuite.com)

  26. Twitter Insights (hootsuite.com)

  27. Twitter Insights (hootsuite.com)

  28. Twitter Insights (hootsuite.com)

  29. Twitter Insights(tweetreach.com) Nice for searching hashtags.

  30. Twitter Insights(tweetreach.com)

  31. Creating a Great Facebook Post

  32. Creating an OK Post “Too many people spend money they haven’t earned, to buy things they don’t want, to impress people they don’t like.”– Will Smith

  33. Creating a Better Post

  34. Creating a GREAT Post • Inspirational Quote/Tip/Advice • A picture • AND include a link back to your website

  35. Creating Pictures for Facebook Step #1 – Edit one of the 5 slides following this one Step #2 – Click “Save As” in the top left corner of PowerPoint Step #3 – Select “JPEG File Interchange Format” Step #4 – Name your file and choose where to save it – Click “Save” Step #5 – Click “Current Slide Only”

  36. “Too many people spend money they haven’t earned, to buy things they don’t want, to impress people they don’t like.”-- Will Smith AmericaSaves.org

  37. Savings Tip TuesdayIf you find yourself over your head in debt, stop using your credit cards immediately. AmericaSaves.org

  38. Savings Fact FridayThe first step in getting out of debt is to stop borrowing. AmericaSaves.org

  39. Pledge to Save “I  pledge to save money, reduce debt, and build wealth over time. I will encourage my family and friends to do the same.”  AmericaSaves.org

  40. Fill in the Blank“I’m Saving for _______.” AmericaSaves.org

  41. Creating A Facebook and Hootsuite Account The following slides include screenshots and instructions on how to set up a Facebook and Hootsuite Account.

  42. How to make a Facebook page: • Step 2 Click create a page at the bottom of the home screen. • Step 3: Click on Company, Organization, or Institution Step 1: Go to www.facebook.com Step 5: Choose whether to Log in with our personal FB account or create a new business account. Step 4: Choose Non-profit organization, Enter the name of your local campaign, and agree. If you already have other business pages, logging in with your personal account will help you conveniently manage all pages. If you want to keep the page disconnected from your personal page, create a login and password and share with your administrators.

  43. Fill Out the 4-Step Set Up Process:

  44. Begin to Customize Your own Page Like your own page to start the trend • Use the Admin Panel to view notifications, likes, and messages. • Once your page has 30 likes you can track who is viewing your page.

  45. Upload a picture and description of your account Start following some related twitter accounts Make a Twitter Account On www.twitter.com, Enter your name, email, and password to create an account General Tips to better tweets: • Keep it conversational • Strive for a genuine, approachable communication style. • Employ humor and wit into education tweets. • Keep it short: Media revealed that tweets shorter than 100 characters get a 17% higher engagement rate. • Make it shareable - Think about how your followers will use each tweet. How will it help them? • The most retweeted content contains links, pictures, videos, or quotes. • Engage your followers - Ask questions they can reply to. • Keep your messages timely by tweeting relevant tweets during events or breaking news. • Follow similar organizations - Discover content and inspiring ideas for your own tweets • Build Excitement - Leading up to a big launch, a countdown on twitter is a simple way to build awareness and momentum. Measure Your Work: • Set Goals  and meet them! • Define metrics, how will you track your success? - Follower growth, engagement, reach, traffic • Don’t be afraid to ask  surveys

  46. HooteSuite HootSuite is a third party social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. • Add Social Networks • Click Add Social Network Button • Select a social network • Connect your twitter • Repeat if necessary To sign up for HootSuite • Visit https://hootsuite.com. • Type your email address, full name and create a password. • Click Sign Up Now • Connect your twitter account to HootSuite • Too add a stream • Click Add Stream • Select a social network • Select a profile • Select a stream

  47. HooteSuite • To add a tab • Click plus (Add Tab) icon. • Type tab name, and then press ENTER. Composing a message is writing a tweet. Hootsuite allows you to time your messages to be sent out at interval times. • To compose and send a message • Click to select a social network (more than one can be selected) • Type your message • Click Send • To Install an app • Click puzzle piece (App Directory) icon • Click Install App beside the app to add

  48. Questions?

  49. Retirement Resource Packet Contains: • Guest Post • Social Media Content • Resources

  50. America Saves Week 2014 STEP 1: AmericaSavesWeek.org

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