Creating Blockbuster Content (SMX Advanced 2014)
For years, when it comes to content creation, the industry has taken a 'good enough' approach with regards to the quality of the content.
With Google's Panda release, Facebook and other social channels increasing their focus on filtering out low quality content, and the increase in volume of content in general, you have to really understand why you make content and how to make it really quality for your readers.
This presentation offers guidance on how to approach content marketing, how to pick the right topics, and how to make sure your content succeeds.
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