Sustainable Strategies in Daylighting Research – Approach – Materials - Support

1. Sustainable Strategies in Daylighting Research – Approach – Materials - Support Welcome Everyone!

2. Sustainable Strategies in Daylighting Research – Approach – Materials - Support Why we are here

3. Sustainable Strategies in Daylighting Research – Approach – Materials - Support How we got here Linda Byam

4. Sustainable Strategies in Daylighting Research – Approach – Materials - Support Our Evolution Scott Hauman

5. FINDING DUO-GARD’S BRAND VOICE

6. Goals How can Duo-Gard build an authentic and purposeful brand How can Duo-Gard leverage a brand in this new, ever-connected economy

7. What the heck is branding anyways?

14. Your brand isn’t what you say it is —it’s what they say it is.

15. 70%only know you fairly well or just a little = Awareness and storytelling barriers

16. Most significant influence on decision to select and engage Duo-Gard = Ability to customize

17. 70%feel Duo-Gard is a leading innovator in the field of polycarbonate technology

18. Top Strengths = Superior Flexibility = Superior Customizable Solutions

19. Leading Brand Descriptors = Accommodating (89%) = Forward-thinking (67%)

20. Duo-Gard Uniqueness and Specialness = The offer and delivery of customization

21. The Competition

22. Duo-Gard | Internal to External Brand Communications Platform • 5: Tagline • (An out-facing expression of your trueline) • Forge ahead. • 4: Trueline • (An internal expression of Duo-Gard’s most compelling differentiator) • Unmatched design and performance options that form tailored, integrated building solutions for architects and designers • 3: Vision • (A bold picture of the future to focus everyone’s efforts on the mission) • Spaces in harmony…for every generation. • 2: Mission • (An over-arching strategy for achieving your purpose) • Activate the global architecture, design and building marketplace to embrace and champion innovative sustainable building products • 1: Purpose • (The fundamental reason Duo-Gard is in business beyond making money) • To be a catalyst for inspiring, sustainable building communities Tagline Trueline Vision Mission Purpose

23. Symbolizes: • A “call-to-action” for designers, architects and builders to… • Advance • Meet today’s challenges • Collaborate and move forward • “You design it, dream it or imagine it. We build it.” • Reflects: • Skilled expertise • Craftsmanship • Partnership • Innovation • Guts andhard work Duo-Gard Forge Ahead.™

24. Brand Traits and Personality

25. Guiding Avid Canny Adaptable Beacon, ally, visionary Flexible, nimble, fitting Keen, clever, imaginative Ambitious, passionate, striving Forge Ahead.™

26. The Brand Story

27. Brand Story Elements Duo-Gard • Core Brand Stance: • The Visionary: A Challenger brand setting out a much higher vision that transcends the category nature. • Key story points: • Forging integration of new technologies is the key to the realization of sustainable products • Duo-Gard strives to forge products that redefine the standard for performance • Creative and innovative engineered solutionscan be forged through collaboration The Brand Experience Guiding Adaptable Canny Avid The Brand Promise Forge Ahead The Brand Reward Spaces in Harmony

28. How the brand should look, speak and act

29. Does this align with the new platform? Does this reflect our new brand personality? Can this pair with the new tagline? Does this signal innovation?

33. Our Future Our Past

34. The Duo-Gardian Manifesto Scott | 5 min.

35. Product/Vision Mike & Dave 10 min.

36. Living the Brand Distribution of Gifts | Led by Julie 10 min.

37. The Duo-Gardian Award Led by Mike | 5 min.

38. Closing/Thank You/Toast Led by Dave