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World Archery Plan 2007 - 2012 Congress 2011 Torino, Italy. What is the World Archery Plan?. The World Archery Plan…. provides a vision provides a focus provides a system. Identity 2007/08. Events 2008/09. Promotion 2009/10. Partnership 2010/11. Expansion2011/12. 1. 15. 5.
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World Archery Plan 2007 - 2012 Congress 2011 Torino, Italy
What is the World Archery Plan? The World Archery Plan…. provides a vision provides a focus provides a system
Identity 2007/08 Events 2008/09 Promotion 2009/10 Partnership 2010/11 Expansion2011/12 1 15 5 10 20 2 21 6 16 11 3 22 7 17 12 4 13 8 18 23 14 9 19 24 The World Archery Plan 2007-2012 VISION By 2012 Archery will be internationally recognized as one of the important Olympic Sports
Producer Product Our first step Values Differentiation Image Rules Branding Calendar Common Brand Prize money Organisation Entertainment Target 2007/08 Identity Target 2008/09 Events
Investors Television IOC Public Sponsors Our second step Connecting World Archery to the outside world to build recognition Target 2009/10 Promotion Target 2010/11 Partnerships
Identity 2007/08 Events 2008/09 Promotion 2009/10 Partnership 2010/11 Expansion2011/12 1 15 10 20 5 2 21 16 6 11 3 7 17 12 22 4 13 23 8 18 24 19 14 9 A team effort! VISION By 2012 Archery will be internationally recognized as one of the important Olympic Sports Thank You!
World Archery Plan 2012-2016 World Archery Plan 2012 - 2016 World Archery Plan 2007 - 2012 2012/13 2013/14 … 2007/08 2008/09 2009/10 2010/11 2011/12 2012/13 2013/14 2014/15
The future of World Archery We don’t stop planning, because we don’t plan on stopping!