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Mobile Technopreneurship

Mobile Technopreneurship. Taruna Diyapradana 06PBM. What’s Going on Nowadays? (Opportunity). Almost everyone has smartphones Most of the young generation are connected to social network Technology lives with us. The Present IT World. Most IT vendors switch to mobile devices

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Mobile Technopreneurship

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  1. Mobile Technopreneurship TarunaDiyapradana 06PBM

  2. What’s Going on Nowadays? (Opportunity) • Almost everyone has smartphones • Most of the young generation are connected to social network • Technology lives with us

  3. The Present IT World • Most IT vendors switch to mobile devices • Most software companies develop mobile apps • Most advanced technology based on mobile concept • Most users love mobile apps

  4. History of Mobile Commerce • The Internet grew through the 80’s-early 90’s • 1996: First access to mobile web commercially offered in Finland • 1999: First commercial launch of a mobile web service in Japan • 2001: BlackBerry launches mobile phone email system • 2003: Android founded, acquired by Google in 2005. First Android phone sold in 2008 • 2007: Apple released iPhone OS, rebranded into iOS in 2010

  5. Mobile OS • Top: • Android • iOS • BlackBerry 10 • Windows Phone • Others: • Bada • WebOS • Symbian • Upcoming: • Firefox OS • Tizen

  6. Startup Company • Source of funding: • Angel investor • Venture capital • Financial bootstrapping

  7. Business Incubator • Help with business basics • Networking activities • Marketing assistance • Help with accounting/finance • Links to strategic partners • Access to angel investors or venture capital • Comprehensive business training programs • Advisory board and mentors • Management team identification • Help with business etiquette • Technology commercialization assistance • Help with regulatory compliance • Intellectual property management

  8. Business Plan • Cover page and table of contents • Executive summary • Business description • Business environmental • Industry background

  9. Mobile Business Models • Selling apps • Freemium • Extend existing business to mobile world • Build app as subscription • Mobilize existing technology • Build an app that extends a web business

  10. Criteria of app development • Excellent user friendly design • Easy integration/installation • Robust • Performance and power optimization • Multimedia feature • Bidirectional synchronization • High security • Location service • Support other mobile platform • Multilingual support

  11. Let’s Do It! • Idea • Plan • Action

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