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Mobile Technopreneurship

Mobile Technopreneurship. Hendrik Gunawan – 1501173326 Yoga Mahesa P.K – 1501150404. Mobile Technopreneur. Combination of Technology and Entrepreneur Definition: Entrepreneur involved with high technology, especially mobile devices. Facts Why Mobile is Important For Business.

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Mobile Technopreneurship

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  1. Mobile Technopreneurship Hendrik Gunawan – 1501173326 Yoga Mahesa P.K – 1501150404

  2. Mobile Technopreneur • Combination of Technology and Entrepreneur • Definition: Entrepreneur involved with high technology, especially mobile devices

  3. Facts Why Mobile is Important For Business • By 2015, 81% of U.S. cell users will have smartphones • 91% of adults have their mobile phone within arms reach 24/7 • 99% of smartphone owners use their mobile browser at least once a day • 82% of mobile media time is from apps, but 22% of apps are used just one time • Adults spend more time on mobile media than newspapers and magazines combined

  4. Facts Why Mobile is Important For Business • 1 in every 3 new Facebook page "Likes" occurs via mobile • 91% of local searchers use Facebook to find local businesses online • American spend 2.7 hours per day socializing on their mobile phones – more than twice the time they spend eating • 95% of mobile users use their devices for local search • 77% of smartphone users contacted a business after searching for local information (61% called and 59% visited in person), 44% purchased

  5. Why Some Mobile Entrepreneurs Head Overseas • Innovation • Market Opportunity • Mobile App Market Testing • Relevance to the local population • The entrepreneur-help-entrepreneur model • Government partnership

  6. Example of Mobile Technopreneur

  7. Mobile Business Models • Selling apps • Freemium • Extend existing business to mobile world • Build app as subscription • Mobilize existing technology • Build an app that extends a web business

  8. Criteria of app development • Excellent user friendly design • Easy integration/installation • Robust • Performance and power optimization • Multimedia feature • Bidirectional synchronization • High security • Location service • Support other mobile platform • Multilingual support

  9. Thank You

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