AUGMENTED REALITY: APPLICATION AND ITS BENEFITS

1. AUGMENTED BENEFITS REALITY: APPLICATION AND ITS AR App Development Companies are dominating the gaming industry to a large extent. It has proven successful in gaining the attention of the consumer and making it a highly popular 21st- century technology. It also revealed that 73 percent of U.S. residents reported using VR as gaming, entertainment as well as virtual travel intent on nearly 5 days a week, according to study. This market is very small and has the smallest number of competitors. Its demand is expected to increase in the future due to its functionality and mind-blowing user interface. A very popular AR- based game, too, has made its way to success and received excellent feedback. Types of Augmented Reality Application: There are two types of Augmented Reality App Development that are briefly discussed here. 1.Marker-Based Mobile Application: Marker-based apps are often used for the identification of images or texts. They make use of black and white markers to cause a successful display of AR information. When you point your camera to the marker it shows you the entity that overlays the digital data. To simplify the decoding of the specific object, it is also important to provide the image data before the creation of the Augmented Reality app when you offer this function to the user. These applications are usually used in the advertisement. 2.Location-Based Mobile Application:

2. This method functions without markers. With the use of GPS and some other sensors such as accelerometer, they sense the user's location and add the actual physical data places above it. A very common example of this is the game Pokemon Go. This location-based, augmented reality software is useful for notification-based services such as checking nearby bars or restaurants and locating your car in the massive parking lot as well. Benefits of Augmented Reality Applications: Mobile App Development brings together a new way of sharing information and interacting capabilities which ultimately help to better address business needs. It is a combination of the physical and the virtual realms, including the elements of the real world. It increases the perceptual information provided by computers to make immersive experiences. The information may be in sound, video, graphics, and more formats. It can speed up many business activities, thanks to its fantastic educational and marketing potential. Besides, it may provide innovative ways of marketing goods or allowing new practices to be learned, promote the specialist practice, and contribute to cost savings. Enhanced Information: One of the pros of Augmented Reality apps is that it offers additional real-time products, space, and material details to the user. For example, creating an augmented reality application helps the retail industry by enabling customers to gather useful information about the characteristics of the product, its functionality, availability, and more. Simple Visuals: AR enables the representation of an object through a customized context. The customer or user can change or observe its characteristics (size or color) under all of its seams. The design industry was one of the early adopters of this visualization capability in reality. It enabled traders and even end- customers to immediately relate to the value of the bid. AR also can revolutionize the real estate industry by providing the best possible way of visualizing property through 3D models. Learn more about the advantages of virtual reality for the real estate industry, allowing greater engagement between the realtor and the clients.

3. Image Source Best User Experience: Another important benefit of Augmented Reality technology is that it provides users with the ability to make educated purchase choices anywhere and at any time. Alternatively, augmented reality adds value to a purchasing process in cases where consumers are self-reliant, without assistance or real- time knowledge. On a merchant site, it can create interactions between a customer and a seller that would otherwise not have existed. Enhanced Brand Image: Technological advances are still popular with consumers as well as with prospective clients. A corporation or brand that prefers to use Augmented Reality technologies already has the upper hand in its industry to gain exposure. Augmented Reality is one of the driving factors behind marketing and advertisement, helping to draw new consumers and maintain existing ones. Competitive Differentiation: Augmented reality applications have emerged as a modern way of targeting a more technophile audience, separating the company from the competition and, above all, providing and communicating a digital technology. It also helps to install the brand proposition into the consumers ' minds. So AR becomes an important tool for sales. It makes the brand more glamorous and luxurious. Learn more about how AR helps retail & e-commerce companies build differentiation and accelerate business growth. Conclusion:

4. Of course, the technology of augmented reality is still a little primitive, and still in its infancy. But due to some main drivers as a growing number of phones and tablets and their expanded functionality or growing Internet speed, we foresee its rapid growth and evolution.