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Brussels – 27 January 2012

Public consultation FP7 ICT Work Programme 2013 Networked Media sector Objective 1.5 RALF NEUDEL (for Mini-Cluster “Connected TV and Media Applications”). Brussels – 27 January 2012. TV – A Unique Context. Media Convergence: Service/content for users in best fitting context

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Brussels – 27 January 2012

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  1. Public consultation FP7 ICT Work Programme 2013 Networked Media sector Objective 1.5RALF NEUDEL (for Mini-Cluster “Connected TV and Media Applications”) Brussels – 27 January 2012

  2. TV – A Unique Context • Media Convergence: Service/content for users in best fitting context • Challenge: Connected TV services beyond “lean back and lean forward” • Trends: Second screen, Smart TVs (motion control, presence sensors), gaming consoles … • Danger: TV as PC with a bad user experience • Need: Explore unique characteristics of Connected TV context user experience

  3. Connected TV Developments should… • … create applications that cannot be offered by other platforms in similar or better quality • … offer a meaningful enhancement of existing platforms • … interface with other media and communication platforms • … consider interaction between TV and other media devices in the home

  4. Create an Innovation Ecosystem (1/2) • Basis: Interleaving of linear (TV) and non-linear (Web) data • Proprietary ecosystems: Multitude of Connected TV and IPTV platforms • Barriers: For users, for SMEs and small innovators • Innovation leaders: Players need to open up by standardising their platforms

  5. Create an Innovation Ecosystem (2/2) • HbbTV: A successful solution • W3C integration promising • MPEG-21: Basis for item-based content transactions • Metadata: Appropriate tagging for: • Users finding broadcasting and web content • Linking TV content with broad range of relevant applications and services

  6. Ambience and Storytelling • Ambient TV: Large A/V display with personalised assistance, information, entertainment • Storytelling: Meaning and structure by combining assets from multiple sources into a “meta-story” • Programming = Organising a multitude of cross-medial sources in real time • A/V streams = mashable data rather than entities • Standardised service interfaces needed • Connecting: Communication applications on TV

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