HP Software Solutions Who are we

1. HP Software & SolutionsWho are we?

2. HP Software & SolutionsOur Solutions Portfolio

3. Business Service Management Drive better business outcomes form your IT

4. Virtualization & Cloud is increasing complexity IT Apps/Services are evolving 4 IT architectures are evolving We are now moving from the traditional physical service to a virtual service (analysts state that 50% of all x86 servers would be virtualized by 2012); many of our customers are also considering adopting cloud solutions � either using public cloud environments or creating public Cloud data centers. As the services evolve, the complexity of the services is also increasing. And so is the dynamic nature of the service. The virtualized service changes at a much faster rate than the physical service and the cloud-based services, change even faster 1 IT architectures are evolving We are now moving from the traditional physical service to a virtual service (analysts state that 50% of all x86 servers would be virtualized by 2012); many of our customers are also considering adopting cloud solutions � either using public cloud environments or creating public Cloud data centers. As the services evolve, the complexity of the services is also increasing. And so is the dynamic nature of the service. The virtualized service changes at a much faster rate than the physical service and the cloud-based services, change even faster 1

5. Traditional IT operations not business aligned So how does today�s IT operations manage this increased complexity and change. Not very well. Already today, we have many un-integrated tools, teams and processes. These lead to lots of duplication of efforts, manual efforts and inconsistent processes in today�s IT operations. Customers have told us that their operations is Reactive � most problems are detected by end users or customers instead of the IT operations team. (a large aerospace manufacturer tells us that it takes them over 1 hour to detect an application problem � by which time the end customers are already impacted) costly � it costs IT close to $80 to troubleshoot an incident (average) Inefficient � because of the un-integrated tools, it takes many operations teams to resolve the issues So how does today�s IT operations manage this increased complexity and change. Not very well. Already today, we have many un-integrated tools, teams and processes. These lead to lots of duplication of efforts, manual efforts and inconsistent processes in today�s IT operations. Customers have told us that their operations is Reactive � most problems are detected by end users or customers instead of the IT operations team. (a large aerospace manufacturer tells us that it takes them over 1 hour to detect an application problem � by which time the end customers are already impacted) costly � it costs IT close to $80 to troubleshoot an incident (average) Inefficient � because of the un-integrated tools, it takes many operations teams to resolve the issues

6. Real World Impact IT Service Operations Challenges

7. What is need to manage (dynamic) IT services effectively? Requirements for an IT Operations solution

8. HP Business Services ManagementNext-gen IT operations to manage dynamic virtualized & cloud services So what is needed to manage IT operations in today�s dynamic virtualized and cloud environments Comprehensive, accurate (up-to-date) and automated modelling of all IT services Unified monitoring of all elements of the IT service (bottom up infrastructure � physical or virtual, top-down end user experience, transaction and application management) Automated and collaborative environment to drive home tool and process/team efficiencies So what is needed to manage IT operations in today�s dynamic virtualized and cloud environments Comprehensive, accurate (up-to-date) and automated modelling of all IT services Unified monitoring of all elements of the IT service (bottom up infrastructure � physical or virtual, top-down end user experience, transaction and application management) Automated and collaborative environment to drive home tool and process/team efficiencies

9. Bottom-up Infrastructure Management Zero duplication of work Enhanced cross-tier troubleshooting Optimal use of SME resources Consistent & automated processes 3rd party mgmt solution integration HP BSM combines a top down (application-centric) and bottom up approach (infrastructure-centric) to monitoring that spans physical, virtual and cloud infrastructure and services. The top-down and bottom-up monitoring solutions are integrated using the HP BSM secret sauce � the Run-time Service Model. � The three components of BSM9 are: Application Performance Management (part of Business Availability Center (BAC) - (APM9/BAC9) Consolidated Operations (part of Operations Center (OPC) - (OPC9) Automated Network Management (part of the Network Management Center) - (ANM9) � Zero duplication of work Enhanced cross-tier troubleshooting Optimal use of SME resources Consistent & automated processes 3rd party mgmt solution integration HP BSM combines a top down (application-centric) and bottom up approach (infrastructure-centric) to monitoring that spans physical, virtual and cloud infrastructure and services. The top-down and bottom-up monitoring solutions are integrated using the HP BSM secret sauce � the Run-time Service Model. � The three components of BSM9 are: Application Performance Management (part of Business Availability Center (BAC) - (APM9/BAC9) Consolidated Operations (part of Operations Center (OPC) - (OPC9) Automated Network Management (part of the Network Management Center) - (ANM9) �

10. Top-Down App Performance Management User Experience & Transaction Monitoring Proactive monitoring Business impact driven operations SLA mgmt HP BSM combines a top down (application-centric) and bottom up approach (infrastructure-centric) to monitoring that spans physical, virtual and cloud infrastructure and services. The top-down and bottom-up monitoring solutions are integrated using the HP BSM secret sauce � the Run-time Service Model. � The three components of BSM9 are: Application Performance Management (part of Business Availability Center (BAC) - (APM9/BAC9) Consolidated Operations (part of Operations Center (OPC) - (OPC9) Automated Network Management (part of the Network Management Center) - (ANM9) � User Experience & Transaction Monitoring Proactive monitoring Business impact driven operations SLA mgmt HP BSM combines a top down (application-centric) and bottom up approach (infrastructure-centric) to monitoring that spans physical, virtual and cloud infrastructure and services. The top-down and bottom-up monitoring solutions are integrated using the HP BSM secret sauce � the Run-time Service Model. � The three components of BSM9 are: Application Performance Management (part of Business Availability Center (BAC) - (APM9/BAC9) Consolidated Operations (part of Operations Center (OPC) - (OPC9) Automated Network Management (part of the Network Management Center) - (ANM9) �

11. BSM is About Connecting IT to Business Do you use the term business service management in your organization? What do you mean by business service management (or whatever name they use)? Does this include having a service map like this picture with business services .. Apps .. Software � infrastructure �? How is this (having a service map) process going? We all know the saying, if you can�t measure it you can manage it. I like to add that if you can�t visualize a business service, you can�t manage IT services in a business context. This is a screenshot from our demo system, not a Photoshop mockup of the relationship between business services and the servers/network Do you use the term business service management in your organization? What do you mean by business service management (or whatever name they use)? Does this include having a service map like this picture with business services .. Apps .. Software � infrastructure �? How is this (having a service map) process going? We all know the saying, if you can�t measure it you can manage it. I like to add that if you can�t visualize a business service, you can�t manage IT services in a business context. This is a screenshot from our demo system, not a Photoshop mockup of the relationship between business services and the servers/network

14. Solution Walkthrough

15. Solution Walkthrough

16. Integrated top-down and bottom-up solution HP Business Service Management Increased Business + IT alignment Business impact scores Reduced MTTR via unified operations and single source of truth Improved operator efficiency and productivity Standardized BSM services (e.g. downtime) for efficient ops Collaboration, personalization and mobility Reduced cost of ownership Single server enterprise deployment Deployment manager for optimizing resource utilization Standardized platform support matrix HP BSM combines a top down (application-centric) and bottom up approach (infrastructure-centric) to monitoring that spans physical, virtual and cloud infrastructure and services. The top-down and bottom-up monitoring solutions are integrated using the HP BSM secret sauce � the Run-time Service Model. � The three components of BSM9 are: Application Performance Management (part of Business Availability Center (BAC) - (APM9/BAC9) Consolidated Operations (part of Operations Center (OPC) - (OPC9) Automated Network Management (part of the Network Management Center) - (ANM9) � Increased Business + IT alignment Business impact scores Reduced MTTR via unified operations and single source of truth Improved operator efficiency and productivity Standardized BSM services (e.g. downtime) for efficient ops Collaboration, personalization and mobility Reduced cost of ownership Single server enterprise deployment Deployment manager for optimizing resource utilization Standardized platform support matrix HP BSM combines a top down (application-centric) and bottom up approach (infrastructure-centric) to monitoring that spans physical, virtual and cloud infrastructure and services. The top-down and bottom-up monitoring solutions are integrated using the HP BSM secret sauce � the Run-time Service Model. � The three components of BSM9 are: Application Performance Management (part of Business Availability Center (BAC) - (APM9/BAC9) Consolidated Operations (part of Operations Center (OPC) - (OPC9) Automated Network Management (part of the Network Management Center) - (ANM9) �

17. HP Business Services Management Architecture

18. Customer success

19. BSM: Winning solutions25K+ customers, market leading solutions

20. Outcomes that matter.