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Michelle C. Farabough Sooner Conference 2012

Putting Wikis to Work: A pilot case study of CMC in academic health care research communities of practice . Michelle C. Farabough Sooner Conference 2012. Framing the case study. OU-Tulsa School of Community Medicine ( Health ) +

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Michelle C. Farabough Sooner Conference 2012

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  1. Putting Wikis to Work: A pilot case study of CMC in academic health care research communities of practice Michelle C. Farabough Sooner Conference 2012

  2. Framing the case study • OU-Tulsa School of Community Medicine (Health) + • Knowledge Management (Communication) = • CDC 2010 National Conference onHealth Communication, Marketing, and Media

  3. The problem • Health care research required • Time and space • Patient visits and emergencies • Email • Delayed and incomplete studies • Organization of information

  4. The objective • Select appropriate CMC tool • Identify benefits and barriers to use • Share lessons learned • Increase awareness of Web 2.0 CMC

  5. Limitations • Just that… a case study • Continuous improvement research • Small n • Large number of antecedents • Emerging technologies

  6. Would new social media “work” for academic health care research CoPs? • Would it be used? • Would it be perceived as more efficient than email for collaborative communication and project management?

  7. SWOT

  8. Selection Criteria

  9. What is a wiki?

  10. Research Design • Communities of Practice • Chronic Pain • Clinical and research faculty physicians, residents, and staff fromOU, TU, and Laureate Institute for Brain Research • No funding or deadline • Aging in Place • Clinical and research faculty, staff, and Tulsa community health service leaders engaged in CBPR • Seed grant funding and one year deadline • Resident Patient Care Projects • Clinical and research faculty physicians, residents, and staff • Residency requirement and deadline

  11. Demographics

  12. Data gathering and analysis • Sources of information • Web analytics: access, edit or create content • Self-administered, anonymous survey: perception • Key informant open-ended questionnaire: perception • Informal Analysis • Quantitative: web analytics and survey questions • Qualitative: questionnaire

  13. User analytics Access Create Edit

  14. Perceived usefulness compared to email Store Organize Find

  15. Key informant comments • “The greatest challenge is getting people who are committed to use it. For those with no protected time for researchor engagement on a particular research project, use of the wiki will be minimal at best.” • “No matter how helpful, you have to have time to read, follow, and use it.” • “I was hesitant at first, but now that I have used it I would recommend it.” • “Great resource. I didn’t know things like this existed.”

  16. Lessons learned reported • Consider project needs before selecting CMC tool • Deadlines and funding affect use • Email is greatest competition • Key individuals affect use and perceived usefulness • Increased awareness first step toward culture change

  17. Contact me… Michelle@KMRM.com

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