Next Generation ESP @ 89 Degrees

1. Next Generation ESP @89 Degrees • The 89 Degrees Next Generation ESP Value proposition: • As more “traditional” agencies move into the ESP space, the perception of providers as “just a pipe” has increased, leading to a feeling that there is little added value expertise and/or differentiation in the marketplace. As a Next Generation ESP, we strive to differentiate in the ways that matter most to our clients. We provide an integrated, insight-driven approach that provides for better, smarter, faster, and ultimately cheaper alternative. • Analytics centric . . . We don’t throw the terms “predictive emails,” “triggered communications,” and “pro-forma” around lightly. We use analytics to bring those terms to life and drive your business. Whether using a pre-packaged program, a pre-baked trigger program, or building a dynamic program from scratch, we feel that the integration of data, analytics, and insights are the core building blocks, not just expensive options. • Online and offline . . . Marrying online behavior with in-store behavior has helped us maximize the performance of email for some of our biggest clients, yielding great results. • Flexible pricing . . . Most agencies provide a CPM pricing structure. Our approach is a flat fee based on services, not on delivery to email inboxes that haven’t been used in years. That means there is no cap, and allows for clients to budget based on program components, such as triggered emails, rather than reach. • You’ll get insights vs. data dumps… Our analysts also speak marketing. We’ll proactively connect the dots from problem or opportunity, to the data analysis, and then most importantly, to the insights and action stepsto grow your email program to its maximum potential. Deployment Models ESP Services • Marketing Application Services • eCalibrator • Route Remix • Trigger • Marketing heat map • Web Influenced Sales Effect • Full Service – 89 Degrees fully manages all aspects of the program from concept to reporting • Self Service – Client managed deployment program, 89 Degrees provides tracking and analytic tools • Hybrid – A custom blend of self-service and full-service options that fit any model and budget • Additionally, we can provide two types of mailing options at little to no incremental costs: • Branded – Service Provider • Private Label • Real Time Integration and Reporting • Deep dive campaign and contact stream analysis • Online reporting summary • Custom report design • Robust Campaign Optimization • Audience • Offer • Channel • Creative • Timing • Advanced Analytics • Lifetime Value • Marketing Attribution • Media Mix Optimization • Self-serve data mining (SAS Marketing Automation)