What is Fruit Advantage?

2. What is Fruit Advantage? • A breakthrough super fruit supplement brand • The leading super fruit supplement brand • First brand to focus on a fully integrated line of super fruit supplements • Fruit Advantage Tart Cherry – a successful “As Seen on TV” cherry product

3. Why Fruit Advantage? Research continues to reveal that naturally occurring antioxidants found in fruit are important to maintaining a healthy lifestyle. While today's active and hectic lifestyles may inhibit the ability to fully enjoy fresh fruit daily, there is an excellent way of supplementing your daily intake of antioxidants.

4. Why Fruit Advantage? Fruit Advantage offers super fruit-based supplements for people who strive to enjoy a healthy lifestyle.

5. Fruit Advantage Product Spectrum • Cherry Prime • Pomegranate • Tart Cherry • Wild Blueberry • Cranberry/Flaxseed – Women’s Formula

6. Fruit Advantage Product Spectrum Cherry Prime The first dietary supplement to combine tart cherry, glucosamine and chondroitin • Helps maintain healthy joints and cartilage * • Helps maintain a healthy cardiovascular system * • Helps promote joint flexibility * • 3125mg (1500mg glucosamine, 1200mg chondroitin and 425mg tart cherry) • Patent formulation

7. Fruit Advantage Product Spectrum Pomegranate • Helps maintain a healthy cardiovascular system * • Helps maintain healthy cholesterol levels * • Standardized to 70% Ellagic Acid (the highest amount available on the market) • 200 mg of Ellagic Acid • 60 capsules - 60 day supply per bottle • 435mg per daily serving

8. Fruit Advantage Product Spectrum Tart Cherry America’s original “As Seen on TV” tart cherry dietary supplement • Helps maintain a healthy joint function * • Helps maintain cardiovascular health * • 60 capsules - 30 day supply per bottle • 1200mg of tart cherry per serving • Delivers the most amount of tart cherry on the market

9. Fruit Advantage Product Spectrum Wild Blueberry • Helps support healthy brain function* • Helps support cerebral circulation* • Helps promote urinary tract health* • 60 capsules - 60 day supply per bottle • 425mg of wild blueberry per capsule

10. Fruit Advantage Product Spectrum Women’s Formula • Helps Maintain Urinary Tract Health* * • Helps Maintain a Healthy Immune System * • Standardized to 50mg Flaxseed Lignans per serving • 60 capsules - 30 day supply per bottle • 425mg of cranberry & 1000mg of flaxseed

11. Fully Integrated Product Line Fruit Advantage is the first brand to exclusively offer a synergistic line of super fruit-based dietary supplements. Our line is specifically designed to provide the unique health benefits of specific fruit. Each product compliments the other with scientific-based formulas and proprietary blends.

12. FruiTraction Fruit Advantage has incorporated a proprietary phytonutrient extraction process we call FruiTraction. This bio-engineered processing technique enables Fruit Advantage to convert lush, naturally-enriched fruit into a once-a-day dietary supplements. In essence, the healthful ingredients prevalent in fruit are buffered, suspended and encapsulated.  FruiTraction represents a scientific advance in nutrient delivery from natural foods.  

13. National Television, Print and Radio Campaigns Brief List of Appearances in Magazines and Sponsorship Events: Magazines: Redbook, Bottom Line Personal, Let’s Live Magazine, In Touch Magazine, Spa Review Magazine, House and Garden, Herbs and Health, Horizons, Splash Magazine, Entrepreneur, Dolice and More. Sponsorship Events: Hampton Jitney, regional events for the Arthritis Foundation events, regional events for the American Cancer Society, Hollywood, CA celebrity events and more. We also support events that support diabetic research, Lou Gehrig's disease and Epilepsy research.

14. National Television, Print and Radio Campaigns Brief List of Appearances on TV Stations and TV Websites: www.wnbc.com – New York City, NY www.wthr.com – Indianapolis, IN www.kesq.com – San Diego, CA www.newschannel10.com – Amarillo, TX wwaytv3.com – Wilmington, NC www.wqad.com – Moline, IL www.wluctv6.com – Marquette, MI www.wlns.com – Midland, MI www.whotv.com Des Moines, IA www.wfsb.com – Hartford, CT www.nbc24.com – Toledo, OH www.kvia.com – El Paso, TX

15. National Television, Print and Radio Campaigns Brief List of Appearances in Newspapers: LOS ANGELES, CA., LOS ANGELES TIMES PHILADELPHIA, PA., PHILADELPHIA SUNDAY SUN WARREN, OH., TRIBUNE CHRONICLE LIVE OAK, FL., SUWANNEE DEMOCRAT WILMETTE, IL., LAKE FORESTER LAKE BLUFF VERNON HILLS, IL., GURNEE REVIEW HALLANDALE BEACH, FL., SOUTH FLORIDA SUN-TIMES PHILADELPHIA, PA., JEWISH EXPONENT GREENVILLE, TX., HERALD BANNER SYCAMORE, IL., SYCAMORE JOURNAL ALTOONA, PA., ALTOONA MIRROR RIVERSIDE, CA., PRESS-ENTERPRISE (HEMET EDITION) BISMARCK, ND., BISMARCK TRIBUNE

16. National Television, Print and Radio Campaigns Brief List of Appearances on Radio Stations: WWRL: New York City, New York  KSMA: Santa Maria, California WVOI: Marco Island/Naples, Florida WACK: Newark, New York  WMNY:  Irving, Texas  KGNO: Dodge City, Kansas  WFHG: Bristol, Virginia WEGP: Caribou, Maine    KORN: Mitchell, South Dakota WJON: St. Cloud, Minnesota  KATE: Albert Lea, Minnesota WPDR: Portage, Wisconsin KATE: Albert Lea, Minnesota WYAM-TV: Decatur, Alabama KWYR:  Winner, South Dakota KAHI: Auburn, California   Langer Broadcasting: Framingham, Massachusetts

17. Marketing – Orchard of Health Many people associate the orchard with fruit and the natural health benefits provided by fruit. Our supplements are based upon providing the antioxidant benefits of specific fruit. The Fruit Advantage Orchard of Health is our encompassing marketing theme to pull the entire line together.

18. Marketing – Orchard of Health.com We have created an information-only website to provide research information about the natural health benefits provided by consumption of fruit. Anyone interested in learning about the health benefits of fruit is encouraged to visit: www.orchardofhealth.com

19. Marketing – POS Display Trays Fruit Advantage offers 4-color POS display trays for each variety of our unique line of fruit-based dietary supplements. Each POS display tray holds 12 bottles for increased sales.

20. Marketing – Fruit for a Healthy You Movement The owners of Fruit Advantage have started a grass roots movement called “Fruit for a Healthy You”. This new movement not only supports American farms it encourages people to eat more fruit. Eating healthy resonates with every sector of American society from the 76 million strong Baby Boom generation to seniors – from business executives to busy stay-at-home moms trying to encourage their children to eat healthy. Fruit is an excellent way to eat healthy on a daily basis… thus the “Fruit for a Healthy You” movement has begun!

21. The Celebrities First Choice for Fruit Supplements "We were at the Haven...this weekend...the celebrities are going for the (Fruit Advantage) supplements..."Jane Udell - Interviewed on WTTV Fox 11 News: Los Angeles "...just wanted to let you know how delighted I am with the Fruit Advantage Tart Cherry... “ SarahKozer - Actress, Reality TV Star and Survivor: Borneocontestant - Los Angeles, CA "The Celebrities are Going for the (Fruit Advantage) Supplements" Visit our website to view more pics Hayden Panettiere- Heros Lauren Nelson- Miss America Sasha Cohen- Olympic Silver Medalist Mischa Barton- The OC

22. Fruit Advantage – Ideal for Active Individuals "Cherry Prime is the most innovative product I have seen in years...“ Michael Rice, Flexibility and Pilates Trainer for the Detroit Lions. "Before taking Tart Cherry, my muscles and joints ached after each competition/practice. Now I can compete at my highest levels without worry, thanks. Roberta Pinheiro - World Class Body Boarder and member of Team Fruit Advantage. "I've been taking Fruit Advantage Tart Cherry capsules for two years.. it has made such a difference. I recommend it to all of my clients.“ Monica M., Cadillac, MI, Certified Massage Therapist, personal trainer and tri-athlete

23. Marketing – Fruit for a Healthy You Seal Everyday fruit contains powerful antioxidants that can help maintain an active and healthy lifestyle. The "Fruit for a Healthy You" movement encourages people to eat more fruit on a daily basis. Above is the official "Fruit for a Healthy You" seal. Products, websites and companies, bearing the seal encourages daily consumption of fruit.

24. Marketing – Frank the Farm Dog • What else but a friendly, playful puppy would encourage an active and  healthy lifestyle. • Frank is official mascot of the Orchard of Health website and the “Fruit for the Healthy You” Movement. He will provide both fun and knowledge to all who visit to his orchards. We are development of the following “soft” marketing strategies for Frank: • Children’s coloring book • Online educational tours of Healthy Eating Tips for all ages • Stuffed animal line of “Frank and friends” to encourage healthy eating for kids

25. Contact Information Fruit Advantage “America’s Fruit Capsule Brand” 7053 M-88 South P.O. Box 1229 Bellaire, MI 49615 1-877-746-7477 – www.traversebayfarms.comwww.fruitadvantage.com Complete media page: www.fruitadvantage.com/downloads.htm (Our media page contains digital product photos, television interviews and product brochures)