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BM0387 - ICA 1 Class:Mk0802 Name:Ho Pak Weng , Desmond Admin no: 083775Y Date of Submission: Semester 2, 2010/2011

BM0387 - ICA 1 Class:Mk0802 Name:Ho Pak Weng , Desmond Admin no: 083775Y Date of Submission: Semester 2, 2010/2011. What is Foursquare?. Location-based social networking Software for mobile device “Checks in” at venues using mobiles, text messaging or device-specific application.

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BM0387 - ICA 1 Class:Mk0802 Name:Ho Pak Weng , Desmond Admin no: 083775Y Date of Submission: Semester 2, 2010/2011

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  1. BM0387 - ICA 1 Class:Mk0802 Name:Ho Pak Weng, Desmond Admin no: 083775Y Date of Submission: Semester 2, 2010/2011

  2. What is Foursquare? • Location-based social networking • Software for mobile device • “Checks in” at venues using mobiles, text messaging or device-specific application. • This service was created in 2009 by Dennis Crowley and NaveenSelvadurai.

  3. Foursquare • Allow registered users to connect with friends. • Update their current location wherever they go. • “Check-in” could be notify in Twitter and Facebook. • Allow friends being notify of their location. • Encourage meet up. • Reviews/comments on specific places.

  4. Foursquare on iPhone…

  5. Advancement in IT • People tends to stay connected. • Phone could surf internet. • People are more active online as they have these devices.

  6. Compatibility • Currently has iPhone, Android, webOS, Windows Phone 7 and Blackberry applications. • Users with Symbian phones and Pocket PCs(Windows Mobile touchscreen) can use Foursquare via Waze or Sym4square, which is an application similar to Android, Blackberry and iPhone. • Users may also use their mobile browsers to access Foursquare mobile, but feature phone users must search for venues manually instead of using GPS that PDA applications can use.

  7. What so good about Foursquare? • Encourage users to explore more places. • Allow users to see whose around them. • See reviews/comment about a venue posted by friends. • Photos of places and food. • Suggest places to dine in, leisure or shop.

  8. Interactions • Foursquare opened up an new social interaction between friends. • Makes it convenience for people around you to know where you are. • Get to know where your friends are.

  9. Benefits of Foursquare • Users can view photos of dishes. • Preview of photos of venues that they wanted to visits. • Captures the history of all the venue you visited. • Remember your experience with friends at varies places. • Ease of finding places. • Get to know more new places.

  10. Businesses • Businesses can provide information through Foursquare.(GPS/Location) • Visibility/advertising on their business without costing money. • Such as list of recommended things to do at their venues. • Highlight Promotions, special offers and incentives of people who visit them often.

  11. Business • most recent visitors • most frequent visitors • the time of day people check in • total number of unique visitors • histogram of check-ins per day • gender breakdown of customers • portion of foursquare check-ins broadcast to Twitter and Facebook

  12. Conclusion • There a lot of new application coming up. • Ease of usage and popularity.

  13. Thank you!

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