2014

1. 2014

2. 15,000professional visitors 650exhibitors 40,000end-consumers 42,000square meters of exhibiting space 100media from China and overseas 亚洲宠物展 PET FAIR ASIA Pet Fair Asia ● Pet Fair Asia is the only UFI certificated pet exhibition in Asia. ●Held in Shanghai since 1997. 2014 highlights ———— 新品 推广方案 A B C

3. 宠物新风尚 InnovAction What is InnovAction Program ? InnovAction is the best way to give your new product the exposure it deserves. Enhanced visibility on floor-map, show guide, on-site signage, QR-codes, demonstration area and more. Every exhibitors can benefit from InnovAction Program for free. 2 premium packages are available to go further with your new product promotion. 新品 推广方案 A B C

4. 新品三案 Packages ABC Package A —— Free Package B —— 8,000 CNY Customized event. Buyers and media invitation. Product information release. Customized on-site display. Product video. Join InnovAction Awards 2014. > > > Online product exposure. ABC Package C —— 15,000CNY 新品 推广方案 A B C

5. 新品方案A Package A 1 Match Making 2 News Letter ★Match Making Newsletters Business Appointment Core Data Feedback 100,000 Trade Visitors Every 2 weeks Package A Free Visible to all trade visitors New Products Exposure Product Info Update Published in Real Time Global Networking Online Interaction 3 New Media 4 Web InnovAction web Wechat / Weibo 新品 推广方案 A B C

6. 2 EDM 新品方案A Package A 3 New Media PackageA 1 Match Making InnovAction Program 4 Web • - Every exhibitor can upload new product information • Product can be browsed by registered visitors, added as favorite, etc. • Lucky Draw to attract more attention • - Follow feedbacks after the show Business Match-making system - Provide service from backend, make appointment online. - Query and collect demand, and contact potential clients. 新品 推广方案 A B C

7. 新品方案A Package A 2 EDM 3 New Media PackageA Media Promotion - New product and brand pre-show warm-up. 1 Match Making • During the show, new products can be published by office website and new media. 4 Web - New product will be reported constantly after the show. 新品 推广方案 A B C

8. 新品方案B Package B Match Making InnovAction Brochure 1 Match Making 2 InnovAction Brochure Fully Display Business Appointment Core Data Feedback 15,000 brochures sent to trade visitors prior to the show Package B 8,000 CNY 6 Media Promotion ★On-site Exposure 3 On-site Exposure Media Promotion Big Background Wall Display 300m² On-site InnovAction Area Multiple Media Promotion during the whole exhibition season 5 InnovAction Awards 4 New Product Video New Product Video Awards A fancy way to promote your innovations. Online-Offline Voting On-site Awards 新品 推广方案 A B C

9. 新品方案B Package B InnovAction Brochure Direct mailing to 5000 high-quality buyers prior to the show. 5 InnovAction Awards 4 New Product Video Show your new products information, picture and booth #. 6 Media Promotion Package B 3 On-site Exposure 1 Exhibitor Center Direct mailing to extra 5000 pet shops , media and cooperation partners. 2 InnovAction Brochure 新品 推广方案 A B C

10. 5 InnovAction Awards 4 New Product Video 6 Media Promotion Package B 3 On-site Exposure 1 Exhibitor Center 2 InnovAction Brochure 新品方案B Package B On-site Exposure Large informative walls at the entrance of both exhibition halls. Booth and QR code ad displays to draw traffic to your booth No camera allowed in InnovAction zone 新品 推广方案 A B C

11. 新品方案B Package B New product video - Exclusive service for Package B and C. - A fancy way to promote your innovations. • Video work entirely handled by the organizer, • Just send your product and we take care of everything. • Multiple possible uses of your video later on. 5 InnovAction Awards 4 New Product Video 6 Media Promotion Package B 3 On-site Exposure 1 Exhibitor Center 2 InnovAction Brochure 新品 推广方案 A B C

12. 新品方案B Package B InnovAction Awards 2014 - Extra on-site visibility for award products. - Radio broadcast. And extra media coverage - Special online highlighting for the top 3 products. 5 InnovAction Awards 4 New Product Awards 6 Media Promotion Package B 3 On-site Exposure 1 Exhibitor Center 2 InnovAction Awards 新品 推广方案 A B C

13. 新品方案C Package C InnovAction Brochure Visitor Guide Match Making 1 Exhibitor Center 2 Visitor Guide Fully Display Business Appointment Core Data Feedback 15,000visitor guides send to trade visitors Package C 15,000 CNY Media Promotion ★New product Marketing Event 6 Marketing Event More visibility 3 On-site Exposure 300m² Wall Display On-site InnovAction Area 40 minutes for media interview and reportmedia and industry professionals 5 InnovAction Awards 4 New Product Video New Product Video InnovAction Awards A fancy way to promote your innovations. Online-Offline Voting On-site Awards 新品 推广方案 A B C

14. 5 InnovAction Awards 新品方案C Package C 6 Marketing Event 4 New Product Video Package C 1 Exhibitor Center 3 On-site Exposure 2 Visitor Guide Visitor Guide - Target 15000 professional visitors. - Exhibitor name, New Product Pictures, Booth No.shows, gathering on-site popularity. - Also send to on-site media, cooperator and VIP guests. 新品 推广方案 A B C

15. 5 InnovAction Awards 新品方案C Package C 6 Marketing Event 4 New Product Video Package C New product introduction and marketing event 1 Exhibitor Center 3 On-site Exposure 2 Visitor Guide - Event tailor-made for your product. - 40 minutes for media interview and report. - Spread your new products info among media and industry professionals. 新品 推广方案 A B C

16. Free 免费 Package A PackageC PackageB 新品三案 Packages ABC 8000 CNY 15000 CNY 新品 推广方案 A B C

17. 联系我们 Contact Thank You! pfa@vnuexhibitions.com.cn www.petfairasia.com 86 21 6195 6088 新品 推广方案 A B C