CHSS Marketing Team College Undergraduate Learning and Teaching Committee Thursday 10 May 2012

2. CHSS Marketing TeamCollege Undergraduate Learning and Teaching Committee Thursday 10 May 2012

3. CHSS Marketing and Press & PR Team • Established summer 2011 • Three Marketing Officers and two Press & PR Officers, based within Communications and Marketing • A source of professional marketing, press and PR advice and guidance for schools within CHSS • Each school within the College provided with dedicated marketing and press & PR support contacts

4. Working to school priorities We work with schools to address their marketing needs/priorities. • School priorities vary from school to school and can depend on: • the time of year • the school’s resources • the school, College and University strategies • external factors • Marketing priorities for schools across CHSS have included: • postgraduate student recruitment and conversion • undergraduate student recruitment and conversion • website enhancement • the REF

5. Example marketing activities Strategy formulation and marketing planning Production of marketing materials including flyers, brochures and pop-up banners Guidance on website enhancement Support of undergraduate post-offer visit days Support of undergraduate and postgraduate conversion Advertising campaigns for postgraduate programmes Photography Video production Market research e.g. competitor analysis, demand surveys

6. Other services We also support marketing activity within schools by working with other teams across the University: • Communications & Marketing • International Office • Student Recruitment & Admissions • CHSS Web Team • Distance Education Initiative

7. Press & PR support The Press & PR Team tell the world your stories. First port of call on whether a story is newsworthy Create and implement media strategy – writing press releases, managing photocalls, tracking coverage Links with journalists in a variety of media (print, radio, TV, online) around the world Crisis communications planning Media training Internal outlets – Bulletin and Edit Maintain experts directory

8. How do we work with schools to support marketing priorities? This varies depending on the school. • Close relationships with school administrator, head of school and/or other school senior management • Close relationships with school marketing staff or other dedicated marketing contacts, where they exist • Marketing committees

9. How can we support your priorities? Each school has dedicated CHSS marketing and press & PR contacts

10. Other marketing resources • Templates for marketing materials • Existing Communications & Marketing guidelines for: • Copywriting • Sourcing images • Writing for the web • How to contact and work with a graphic designer • How to purchase advertising • Conversion www.ed.ac.uk/schools-departments/communications-marketing/resources • Russell Bartlett, Market Research Manager • CHSS Marketing Forum • CHSS Web Team • International Office • Student Recruitment & Admissions

11. Contact Us Press & PR Support • Edd McCracken edd.mccracken@ed.ac.uk 0131 651 4400 • Jo Morrison joanne.morrison@ed.ac.uk • 0131 651 4266 • NorvalScott • norval.scott@ed.ac.uk • 0131 650 2246 Marketing Support • Kylie Cooke kylie.cooke@ed.ac.uk 0131 650 2153 • Sarah Colegrove sarah.colegrove@ed.ac.uk 0131 650 2162 • Theresa Valtin theresa.valtin@ed.ac.uk 0131 650 2399