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Executive Summary

Executive Summary. An established video company Vast knowledge in Encoding and Decoding technology Focused on Broadcast and IPTV markets Experienced system integration team Engineering stuff with strong broadcast and network projects background. Background.

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Executive Summary

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  1. Executive Summary • An established video company • Vast knowledge in Encoding and Decoding technology • Focused on Broadcast and IPTV markets • Experienced system integration team • Engineering stuff with strong broadcast and network projects background

  2. Background • Founded in 1990, headquarters in Israel • Stable and field-proven video technology • Over 200 employees worldwide • Strong US & International presence • Offices in Silicon Valley, Boston, Europe, Japan, China, Singapore • Products marketed in over 40 countries • Localization • Worldwide technical support

  3. Background • Traded on NASDAQ: OBAS • April 1999: IPO, net proceeds of $16 million • March 2000: SPO, net proceeds of $67million • Financially solid (~$50M cash) • Subsidiaries • holdings in VBox Communications and Mobixell Networks • Acquired HiTV (ECI activity) & Viewgraphics in 2000

  4. Reference customers and Installations Venus Corporation 134 Channels Headend Hickory 40 Channels Headend Perry Spencer 20 Channels Headend JSAT IPTV Over Satellite - Japan 20 channels FPT – (BB Service Provider) – Vietnam 24 Channels Headend Dakota Central Telecommunications 142 Channels Headend

  5. Reference customers and Installations Advance Technologies 45 Channels Headend Chunghwa Telecom- Taiwan's 40 channels Headend Major Operator in Japan – KDDI 70 channels Headend Piedmont Communications 90 Channels Headend Citizens cablevision 120 Channels Headend Scott County 120 Channels Headend

  6. Optibase Projects • Pennsylvania. Illinois. North Carolina. North Dakota. Virginia. • Italy. Ireland. The UK. Iceland. France. Austria. Israel. Kiev • Taiwan. Japan.Korea

  7. Broadcast Over IP • For providing and managing live TV, pay-per-view, and NVOD channels • Management tools for creating channels, scheduling programs and defining service packages • Advanced subscriber features such as EPG, info bar, reminders, and parental control

  8. VOD • Enables the creation and management of a full VOD service • Incorporate advertising and e-commerce features in an interactive TV service • Allows subscribers to order movies from the comfort of their home at any time

  9. PVR • Allows for creating and managing a network-based network or client personal-video-recording service for an optimal user experience • Enables subscribers to enjoy an entirely new TV experience by letting them watch "what they want, when they want”

  10. Home Media • Strengthening the integration of TV into the digital home network • Leverages digital media content stored on the PC • Enabling subscribers to view pictures and listen to music through the television using the existing IPTV STB

  11. KOD • Allows the delivery of a full network-based karaoke-on-demand service • Tap into a popular new market • Enables subscribers to enjoy an at-home karaoke service over existing equipment

  12. Head End Block diagram

  13. Head End Block diagram Patriot system 1.8M Dish and UHF Antenna

  14. Head End Block diagram ProTune UHF/VHF tuners ADI Satellite receivers with CA decryption

  15. Head End Block diagram Leitch Matrix and local control panel AVP Patch panel For maximum resilience

  16. Head End Block diagram Optibase MGW 5100 State of the art Network encoder with full redundancy (As an Option) Optibase Encoder Management System and Cluster Manager

  17. Head End Block diagram Bit Band Video On Demand Optional network Servers Optibase Ingest Station Bit Band Video On Demand Vision Streaming server with 160Mbps throughput Bit Band Management and load balance servers

  18. Head End Block diagram Wide vine Cypher real-time encryption With supports iTV capabilities such as PVR, trick-play, stream splicing, and custom ad-insertion. Encryption for real-time unicast and multicast media formats

  19. Head End Block diagram Check Point fire Wall STB Boot Server Cisco CNR or MS Win2003 Server DHCP

  20. Head End Block diagram Orca RightTV Middleware and EPG & Reports Tools, With VOD, Games on demand, Network PVR, PC Portal support Middleware Orca RightTV running on SUN V240 servers with option for redundant configuration

  21. Head End Block diagram Central Monitoring Solution Zandar DX 16 splitter with Video/Audio loss real time alarm STB’s for decoding 42” Plasma screens

  22. Head End Block diagram Central Management Application Real time errors and status gathering from all Head end components Alerts and messages can be Emailed and logged

  23. User friendly interface One main control application Real time H/w Alarms Real time Video/Audio loss Alarms User Interface

  24. Content Management Content Data Center API Middleware Building blocks • Content files • multiple content files, pictures, related documents • Metadata • Name, description, rating, length, language • Package Management • Group of channels • Pricing information • Target audience, user groups • Marketing Campaigns • Buy X Get Y, Control by dates

  25. Content Management Content Data Center Content Security API Middleware Building blocks • Video • DRM for on demand • CA for live • Games • Encryption • Fraud detection • Encrypted Distribution

  26. Content Distributions Content Management Content Data Center Content Security API Middleware Building blocks Distribute from Headend to network servers Synchronize data and metadata Monitor and control

  27. Content Distributions Content Management Content Data Center Content Security Content/Services pricing Billing API API Middleware Building blocks Multiple pricing methods (Per time, Per entry, Rental, Subscription, etc.) Multiple pricing per package Price differentiation per group VIP accounts Free trials and Promo Pre paid & post paid models

  28. Content Distributions Content Management Content Data Center Content Security Subscriber Management Content/Services pricing Billing CRM API API API Middleware Building blocks Registration offline and online Groups Personalization Sub Accounts Limitations / Parental Control Rating, Spending, Time, Exact hours History Reports

  29. Additional Services Content Distributions Content Management Content Data Center Content Security Delivery engines LIVE, VOD Subscriber Management Content/Services pricing Billing CRM API API API API Middleware Building blocks Video VOD, Live feeds (channels, events) Multicast and unicast Bandwidth considerations Games / Applications Game Server Network optimization

  30. Additional Services Content Distributions Content Management Content Data Center Content Security Subscriber Management Delivery engines LIVE, VOD Content/Services pricing Billing CRM API API API API Presentation Layer Middleware Building blocks • HTML / FlashMulti device support • PC Win9x, Win 2000, Win XP • STB

  31. Additional Services PC/STB Subscriber Portal Content Distributions Content Management Content Data Center Content Security Content/Services pricing Delivery engines LIVE, VOD Subscriber Management Billing CRM API API API API Presentation Layer Middleware Building blocks API

  32. Database Middleware 5 Get Active Contents CA Server Management Server Application Server 6 Active Contents Portal 4 Login / Logout CA System 7 Active contents 8 Add/remove Entitlements 9 Add/remove Licenses 3 Login / Logout 1 Login / Logout 2 Login / Logout User System flow - Subscriber Log In Access Provider Subscriber

  33. Database 5 Validate License Issuer Activation Server Application Server Streaming Server 13 Ok Middleware 6 Certificate, URL) 7 Add Entitlement STB ID, ContentID) Storage Portal 4 Create Certificate (ContentID, UserID) 14 Content 12 Check Certificate (MAC, Certificate) CA System 9 Activate Content URL, Certificate 3 Activate Content ContentID, UserID 8 License 1 Select Content 2 Activate Content (ContentID, UserID) 10Activate Content (URL, Certificate) 11 Stream Content (URL, MAC, Certificate) User System flow - Content Activation

  34. Deployment Stages • Service Definition • Business and technical targets • Number of registered / concurrent users • Target Audience • Available services Video, Games, Radio • End-user device TV / PC / Both • Content amount, sources • Pricing schemes

  35. Deployment Stages • System Deployment • Integration with existing network • Availability • Number and location of edge units

  36. Deployment Stages (cont.) • Subscriber Portal • Branding • Specific requirements for flow and graphics • Customization or develop with API • Subscriber Provisioning • Registration - Customer Care and/or On-Site • On-site login or Real-time authentication • Integration with external user Database

  37. Deployment Stages (cont.) • Billing • Payment method: phone bill / credit card / clearance company • Input to billing system – file format, API • Feedback from billing system • Real-time purchase confirmation • Help Desk / Customer Care • Reports per user • Credit users via file

  38. Deployment Stages (cont.) • Marketing • Specialized reports to analyze system and subscriber behavior • Advertisement management – portal and video • Advanced pricing schemes • Advanced campaigns • Payment methods – pre-paid, multiple • Vendor contracts – revenue share management • EPG data • Content metadata

  39. The Team • A qualified well experienced project and integration team with strong broadcast and network projects knowledge • Professional services team of software programmers available for customization localization and on site integration with customer software components (Billing etc.)

  40. The Solution – Key Components Encoding, Streaming, Ingest, Management Middleware VOD and NPVR Conditional Access and DRM

  41. Why Optibase • Overall Competitive price – all included and more ! • All components already integrated • Proven and deployed technologies • Feature rich solution • Upgrade path to HD

  42. The Optibase Opportunity • The right technology • Over a decade of experience in video technology • The right infrastructure • Worldwide Sales and technical support • The right financials • $50M Cash financing

  43. The Optibase Opportunity • The right brand: • Optibase products are well recognized for their quality at the core of professional digital video solutions worldwide • The right time • Optibase integration, fast reaction team, quick, risk free deployment

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