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GLOBAL IMPLICATIONS OF LATINO POPULATION GROWTH AND THE SEARCH FOR COMMON GROUND

GLOBAL IMPLICATIONS OF LATINO POPULATION GROWTH AND THE SEARCH FOR COMMON GROUND. Oregon State University October 9, 2012. U.S. Hispanic Consumer –Global View. (as of 2012). United States ($ 12.2 trillion). China ($3.5 trillion). Brazil ($ 2.0T). India ($ 1.3T). U.S. Hispanics

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GLOBAL IMPLICATIONS OF LATINO POPULATION GROWTH AND THE SEARCH FOR COMMON GROUND

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  1. GLOBAL IMPLICATIONS OF LATINO POPULATION GROWTHAND THE SEARCH FOR COMMON GROUND Oregon State University October 9, 2012

  2. U.S. Hispanic Consumer –Global View (as of 2012) United States ($12.2 trillion) China ($3.5 trillion) Brazil ($2.0T) India ($1.3T) U.S. Hispanics ($1.2T) Russia ($1.2T) Source: World Bank, Selig Center for Economic Growth and LDC Calculations Note: Nominal GDP, not adjusted for purchasing power parity

  3. Comparative GDP/capita for U.S. Hispanics GDP per capita as of 2010 (est.)* OECD Average: $39,997 BRIC Average: $8,151 (10th) (19th) Source: World Bank, U.S. Census, Selig Center for Economic Growth and LDC Calculations. * - Data for US Hispanics based on 2012 data.

  4. Trade with Mexico: Exports Create U.S. Jobs • Mexico is our 2nd largest market for exports and the U.S. is the largest global market for Mexican exports • In 2011, U.S. exports to Mexico grew by $34 billion, the biggest dollar increase in U.S. exports to any market worldwide • Approximately 6 million U.S. jobs depend on trade with Mexico • “The growing middle class that is fast becoming Mexico’s majority is buying more U.S. goods than ever…” – Washington Post Top 3 U.S. Export Markets ($ in billions) Source: International Trade Administration (goods trade) and Bureau of Economic Analysis (services trade) and “Middle-class Mexicans snap up more products ‘Made in USA’”, Washington Post, September 9, 2012.

  5. Trade with Latin America vs. China Population Total Trade (Exports + Imports) (in millions) ($ in billions) $847 $488 Forecast GDP Growth At the current pace of projected economic growth, U.S. trade with China would not overcome Latin America until… 2024 In order to match trade with Latin America by 2020, China would need annual growth of… 12.3% Source: World Bank (population), Economist Intelligence Unit (GDP growth), International Trade Administration (goods trade) and Bureau of Economic Analysis (services trade)

  6. THE SEARCH FOR COMMON GROUND

  7. Hispanics Widely Misunderstood… 33% 75% believe >50% “illegal” overestimate Reality: only 17% of Hispanics are in the country illegally ABCDEFGH IJKLMNOPQ RSTUVWXYZ 80% …of non-Hispanics associate Hispanics with NOT speaking English • Hispanics learning English at same rates as past immigrants • Nearly all 2nd generation Hispanics have mastered English Reality: Source: Hill & Knowlton Strategies, U.S. Department of Homeland Security, and the Center for American Progress.

  8. …Leading to Negative Stereotypes Source: Hill & Knowlton Strategies, 2012.

  9. Despite Some Positive Associations… Non-Hispanics also think or associate Hispanics with… And Latinos believe… Source: Hill & Knowlton Strategies, 2012 and Pew Hispanic Center.

  10. …Media Coverage Reinforces the Negative • Among Hispanic issues covered by the media, immigration and the U.S.-Mexican border has the highest volume of negative coverage, with nearly twice the volume of the leading positive issue (H+K) • Positive media coverage on Hispanics’ economic contributions, work ethic and religious faith comprises less than half the volume of media coverage on the leading negative topic, immigration and the U.S.-Mexican border Source: Hill & Knowlton Strategies, 2012.

  11. Latino Growth in Key Demos Projection of Latinos Age 18-34 (in millions) Projection of Latinos Age 18-49 (in millions) (24%) (26%) (22%) (24%) (21%) (22%) (19%) (20%) (17%) (19%) Source: U.S. Bureau of Census, Projections of the National Population, 2009

  12. Progress on Key Metrics Source: Federal Reserve, U.S. News and World Report, School websites, Box Office Mojo, Studio websites, The Foundation Center, various Foundation websites, Fortune and The Wall Street Journal

  13. 3.7% Fortune 100board seats are held by Hispanics 3.0% Fortune 500 1.5% Fortune 1000 Source: Hispanic Association on Corporate Responsibility 2007 Corporate Governance Study; U.S. News & World Report; Alliance for Board Diversity Report, July 2011, and Korn/Ferry International

  14. Progress of AZ-style Legislation Original bill amended in response to successful court challenge Enacted (5) Tougher measures subsequently failed Pending (9) Failed (15) Source: Based on data from the National Conference on State Legislatures, 2011-2012 and the National Council of La Raza

  15. Conclusion • Latinos are driving economic and population growth in the U.S. • On the global stage, the U.S. Hispanic market represents the largest high-growth market opportunity • The level of trade between the U.S. and Latin America requires a re-focusing of foreign policy • Latinos are still grossly underrepresented in media – this lack of representation leads to negative perceptions about Latinos • However, we have A LOT of work remaining on elevating Latinos to the leadership ranks of business, finance, technology, academia and politics

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