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PDF Pricing Incentive Program for Education 2013

PDF Pricing Incentive Program for Education 2013. Stephanie Kajenski Senior Program Manager Nuance Document Imaging – May 23, 2013. Education Campaign for PDF . Overview. A multi-touch email campaign to support sales special pricing program Minimum of 500 licenses

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PDF Pricing Incentive Program for Education 2013

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  1. PDF Pricing Incentive Program for Education2013 Stephanie KajenskiSenior Program Manager Nuance Document Imaging – May 23, 2013

  2. Education Campaign for PDF Overview • A multi-touch email campaign to support sales special pricing program • Minimum of 500 licenses • Expires June 26, 2013 (extending to September 30, 2013 after June) • Targeting IT, Campus Technology Officers, Desktop & Application Support • Outreach 3-4 touch email driving to a personalized landing page with access to • Photizo compares Nuance PDFCE vs. Adobe Acrobat XI – Webinar Replay • Photizo Product Review: Why Nuance PDFCE is the better buy. • Education Solution Video • Nuance.com for more information on PDF Converter Enterprise • Follow-up call from a Nuance Representative for pricing. • Additional incentive $5.00 Starbucks card (for contacts that have a PURL) • Outreach starts 5/23, outreach to 4,000 Eloqua prospect contacts

  3. Education Campaign for PDF Components • SDFC: DIC-EM-20130516-PDF for EDU (US)701d0000000VTO7AAO • List(s): • Nuance Eloqua Prospect list (4,114) (no gmail, yahoo, hotmail domains) Filter: .edu; university, college, schools; industry EDU • (If provided) contacts from Sales/Resellers • ROI on Initial Marketing List: 4,000, 40 AQLs, 8 MQLS, 3 SQLs, $118K • Outreach: • Email 1 & 2 • Presenting the PDF that installs, edits and even listens better. • Watch webinar replay or read the Product review why Nuance PDF is preferred, more information on PDF • Email 3 & 4 • To non-responders • Better for Users, Better for IT, Better for your budget • Landing/Registration Page • Thank you Page with access to officer • Confirmation page • Managing Agency: Kelmscott Communications

  4. Process Map Landing/RegPage Thank you/Offer page Confirmation page Opens EM #1 SFDC Opens Thank you/Offer page Confirmation page EM #2 Landing Page SFDC Doesn’t Open Opens Thank you/Offer page Confirmation page Landing Page EM #3 SFDC Doesn’t Open Opens EM #4 Landing Page Thank you/Offer page Confirmation page SFDC Doesn’t Open Doesn’t Open OUT

  5. Email #1 & #2

  6. Email #3 & #4

  7. Landing Page

  8. Thank you for registering: Access to offers

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