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How we publish broadcast host share video in a Youtube era

How we publish broadcast host share video in a Youtube era. Video online is different to broadcast television. Different places Different content Different discovery Different distribution Different experience Viral, social, embedded. Some NZ metrics: 86% watch TV at home

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How we publish broadcast host share video in a Youtube era

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  1. How we publishbroadcasthost share video in a Youtube era IABNZ 4th Wave of Video March 30

  2. Video online is different to broadcast television IABNZ 4th Wave of Video March 30

  3. Different places • Different content • Different discovery • Different distribution • Different experience • Viral, social, embedded IABNZ 4th Wave of Video March 30

  4. Some NZ metrics: • 86% watch TV at home • 63% watch online video • 35% watch at work • 13% want online TV • 3% watch on video on their mobile • Source: Draft FCB NZ IABNZ 4th Wave of Video March 30

  5. NZers spend approx. 5 mins watching each video • We watch online video for 30 mins a day • About 3.5 hrs/week • Source: comScore IABNZ 4th Wave of Video March 30

  6. Ad spend is differenttoo…but it’s growing IABNZ 4th Wave of Video March 30

  7. IABNZ 4th Wave of Video March 30

  8. How we compare IABNZ 4th Wave of Video March 30

  9. What, why & how IABNZ 4th Wave of Video March 30

  10. >> View Ninety@Nine (requires internet connection) http://www.youtube.com/watch?v=8smZCRXaK7I&feature=player_embedded IABNZ 4th Wave of Video March 30

  11. Online Video: • At work • Timely • Useful • Engaged • Branded • Shared IABNZ 4th Wave of Video March 30

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