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Mobile Integration. Traditional Media. SHORTCODE (STAYS THE SAME). KEYWORD (CHANGES). Text FIT to 72727 to Receive a FREE 3 Day Pass and Join the Sports VIP Network to Receive Exclusive Offers. TEXT MESSAGING 101. “Text Call to Action”. 72727. FIT. To: 72727 MSG: FIT.
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Mobile Integration Traditional Media
SHORTCODE (STAYS THE SAME) KEYWORD (CHANGES) Text FIT to 72727 to Receive a FREE 3 Day Pass and Join the Sports VIP Network to Receive Exclusive Offers TEXT MESSAGING 101 “Text Call to Action” 72727 FIT To: 72727 MSG: FIT
Get the client to Text (KEYWORD) to SHORTCODE (72727). • Point-of-Sale Engagements • Combine with Traditional engagements • Use in Social Networks • Add the Mobile “Opt-in” Option to your current Website • Deliver your coupons via text • (The environmental friendly way to deliver • coupons. No Wasting ink or paper) • Written Disclaimer • Your clients sign a disclaimer currently? Add • the mobile opt-in verbiage, and upload every • client into your mobile database. TEXT MESSAGING 101 3 Ways to Get an Opt-in To: 72727 MSG: FIT
Add to the Pool: • Every customer communication includes; • A chance to enter to WIN a Great Prize • A coupon for next visit into the store • A chance to opt-in • All Leads are added to the Pool of Potential Customers. • These Leads are then marketed to timely over the upcoming • months, generating more transactions. • Example Marketing Calendars: O’Dowd’s: Come in tonight for Thirsty Thursday’s. Show Msg and get a FREE Appetizer w/ purchase of $15 or more. Reply STOP 2quit AvidMobile LLC., 1400A South 7 Hwy, Blue Springs, MO 64014 Tel: +1 (877) 511-mobi | Email: sales@avidmobile.com
Results are far greater than just “Redemption Rates” Recent studies show Mobile Marketing to have a greater affect on consumers from a branding perspective than even Television. CNN 2010 Buyers that come in from SMS alerts/reminders buy; The Exact item 21% of the time Something other than offer 38% of the time Exact item and something else 6% of the time
Example of email promotion of Mobile and delivery of coupon via text.
Add Mobile’s Call-to-Action with every traditional marketing initiative! • Use Across Entire Marketing Strategy: Outdoor, • Print, Broadcast, Radio, Online
More Connections to your Clientele • Mobile Website- • Directions – locations • Rich Content – menus/ pictures • Capture e-mail and more • I-phone and Smartphone Apps • Web opt-in Script • Capture your clients that are on your site • Print Collateral • Promote your Keywords