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Master Your ADSPORT Systems. Enjoy Success Growing Your Business. Peter Lawless Simona Antosikova. What’s In It For You. Ultimate lead generation tool A : Create appealing content D : Build your mailing lists S : Can networking RAISE business? P : They don’t know about you!
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Master Your ADSPORT Systems Enjoy Success Growing Your Business Peter Lawless Simona Antosikova
What’s In It For You • Ultimate lead generation tool • A: Create appealing content • D: Build your mailing lists • S: Can networking RAISE business? • P: They don’t know about you! • O: Search engine optimisation • R: Reveal the power of referrals • T: A sales call that wins • Go Forth and Grow!
Deliverables • Implementable ADSPORT System • A: 2-3 powerful headlines • D: 2-3 ways to build your lists • S: 2-3 networking events planned • P: 2-3 ideas of publishing • O: concrete steps to SEO and PPC • R: 2-3 referral strategies • T: basic script of your sales calls
Lead Generation's Secret Seven (ADSPORT) Advertising Telephone Referral Direct Mail Speaking Online Publishing Lead Generation - ADSPORT Synergy Effect – use at least one of each category at any time!
A: How to Create Appealing Content • Aim at target market • Listen to your customers • Headlines • Evoke emotional response • Deliver benefits! • We think pictures • KISS it all!*
D: Build Your Mailing Lists • Establish contact with your audience • Telephone Surveys • Deliver value
S: Can Networking RAISE Business? • Referrals • Advice • Industry Information • Sales • Extend • Power Questions!
P:They don’t Know About You! • Be expert • Articles • Press Releases • eBooks • Distribute everywhere
O:Search Engine Optimisation • Google, Yahoo, MSN… • Combine with PPC campaigns • Links Exchange • Content is King • Keywords are Queen
R: Reveal the Power of Referrals • Lower Marketing costs • Higher Revenues • Prospects convert to Customers • Better customer ‘behaviour’ • You can concentrate on your business • Your business doubles • BNI, Linkedin.com, Xing.com
T: A Sales Call that Wins • Get to prospect • Open – smile! • Power questions again… • Close – set a diary appointment! • Follow-up action
Go Forth and Grow! • Tweak the Strategies • Test • Adjust • Measure
Thank you for Participating Your Business Growth Specialists Increasing Your Sales Delivering More leads Coaching Leaders for Success Motivating teams and groups www.3r.ie