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Business plan

Business plan. Stevia natural way to sweeten your life. Stevia. sweetener of the future.

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Business plan

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  1. Business plan Stevia natural way to sweeten your life

  2. Stevia sweetener of the future

  3. herbnative to the northeast region of Paraguay where the Guarani Indians have used it for centuries grown for its sweet leaves as a sugar substitutethe leaves of the stevia plant have 30–45 times the sweetness of ordinary table sugar

  4. benefits of using Stevia* 100% natural * no calories * lowers blood pressure * non-fermentable  * flavor enhancer  * prevents cavities* digestive and weight loss aid * reduces plasma glucose level

  5. The stevia leaf contains:proteins fibers carbohydrates iron phosphorus calcium magnesium zinc vitamins A and C an oil that contains fifty-three other nutrients

  6. types of Stevia • leaves (fresh, dried, ground) • liquid extracts • powdered extracts • other forms (Stevia blends)

  7. How to grow Stevia • Stevia is adaptable and capableof being cultivated in different climate zones • Propagation through seeds is very difficult due to self-incompatibility which results in sterile seeds • in vitropropagation is an alternative technique for rapid multiplication of stevia within a short span of time • it will be done in the School Micropropagation laboratory

  8. Micropropagation of Stevia • A- induction of shoot buds • B- induction and proliferation of multiple shoots • C- rooting in vitro • D- well rooted in vitrogenerated plantlets • E- initial stage of acclimatizationin sterile sand • F- advanced stage of acclimatization in sand, soil and farm yard manure

  9. Buyers • Food companies • Plant pharmacies • University of Agriculture in Zagreb (scientific research on Steviais carried out by the Faculty departments at their laboratories) • EU as a great potential market

  10. Is there tough competition? • Bio Stevia Ltd. is the only company currently on the Croatian market • Potential market is quite large and is still expanding

  11. Marketing plan • Design a web page • Put advertisments in the newspapers • Cooperation with the University of Agriculture in Zagreb and Osijek • Cooperation with Bio Stevia Ltd. • Raising public awareness on using Stevia as a natural sweetener

  12. This project has been funded with support from the European Commission.This publication [communication] reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.

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