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Campus Communications and Marketing

Campus Communications and Marketing. Helpful tips and suggestions for reaching your target campus audience. Defining campus communications . Messages about news, brags, events or campaigns that are of interest to K- Staters .

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Campus Communications and Marketing

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  1. Campus Communications and Marketing Helpful tips and suggestions for reaching your target campus audience

  2. Defining campus communications • Messages about news, brags, events or campaigns that are of interest to K-Staters. • Examples are All-University Campaign, campus speakers and daytime lectures, informational booths, etc.

  3. Vehicles to deliver campus messages • Info cards, posters, table tents • Sidewalk chalk, tree signs • Student-run media: The Collegian, Channel 8, Wildcat Watch, Wildcat 91.9 FM • Department social media • K-State Today • University Calendar

  4. Determining the audience • Different vehicles of communication work for different people. • Students, faculty and staff may not respond to the same marketing tactics.

  5. Reaching your audience Communications and marketing Self-service Contact student media Sidewalk chalk K-State Today University calendar • For marketing tactics and strategies contact your client manager.

  6. What is K-State Today • A daily self-service e-newsletter for campus news and events in which the content is driven by the readers. • K-State Today was created with a two-fold purpose: • to reduce multiple listserv emails and • provide an updated version of the K-Statement newsletter allowing for individual submissions. • Users cannot unsubscribe email addresses that are provided by K-State.

  7. Clarifying K-State Today sections • Events • Financial services • From SGA • From the Office of General Council • From the administration • From the president • From the provost • Gifts • Human resources/benefits/training opportunities • Kudos • Legislative update • Maintenance • NBAF update • New hires/exits • News • Newsletters • Policy and procedure updates • Publications and presentations • Research • Safety • Senate notes • Student life • Surveys • Technology • Volunteer opportunities

  8. Helpful tips and tricks • The deadline for submission is noon the day before the article is to run. • Multiple posts are seldom permitted. • Copy and pasting from other sources can be helpful. • We follow Associated Press style and the University Style Guide for consistency. • Include the name of event, time, date and place in first paragraph. • Paste articles as plain text if copy and pasting from Word. • Don’t use “smart quotes” instead "plain text quotes" in headline or summary. • Nix the acronyms throughout the article. • The name that you put in the box marked “Your name” on the submit page will show up as the author of the article, misspellings and all.

  9. Questions?

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