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WHAT is empathy

WHAT is empathy. The identification with or vicarious experiencing of the feelings , thoughts , or attitudes of another. WHY gain empathy. To discover people’s explicit and implicit needs while uncovering surprising insights so that you can design solutions for their problems.

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WHAT is empathy

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  1. WHAT is empathy The identification with or vicarious experiencing of the feelings, thoughts, or attitudes of another

  2. WHY gain empathy To discover people’sexplicit and implicit needs while uncovering surprising insightsso that you can design solutions for their problems

  3. seek STORIES “Tell me about the last time you_______________________.” “Tell me about an experience you’ve had with _______________________.”

  4. talk about FEELINGS “How did you feel when [x] happened?” “What were you feeling at that point?”

  5. And always follow-up with ‘why?’

  6. HOW TO gain empathy Interview Observe Understand

  7. Pending DP: Picture of homework activity i.e. someone in a blood donor chair (them!) Someone getting a flu shot (you did this!) etc.

  8. Expose. Observe. Engage. Train your eye to seek out insights…

  9. WHATHOWWHY What is this person (or persons) doing? How are they doing it? Pretend you are describing the picture to someone not looking at it. Why are they doing it this way? Take a guess. Start to form a story.

  10. Expose. Observe. Engage. Have a good conversation…

  11. PRACTICE gaining empathy • Turn to your partner and interview them abouttheir blood donation experience. • [3 min each] • Remember: • Have a good conversation. • Prompt the person to tell you stories. • Talk about feelings. • Follow up with ‘why?’

  12. Expose. Observe. Engage.

  13. 10 MIN: Observe: Watch blood donation empathy video 20 MIN: Team connect: debrief Observe, prep for Engage 45 MIN: Engage: Rotate through user interview stations 10 MIN: Saturate team board for empathy

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