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How to Get More Customers From Google

How to Get More Customers From Google. Greig Whitton Founder, Evergrow. Brad Conlin Head of Organic Search, Maven Agency. Webinar outline. Greig Whitton. Brad Conlin. How important are search engines? What do search engines prioritise ? What is SEO? What does SEO involve?

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How to Get More Customers From Google

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  1. How to Get More Customers From Google GreigWhitton Founder, Evergrow Brad Conlin Head of Organic Search, Maven Agency

  2. Webinar outline GreigWhitton Brad Conlin • How important are search engines? • What do search engines prioritise? • What is SEO? • What does SEO involve? • Where should you begin?

  3. How important aresearch engines? GreigWhitton Brad Conlin • Google processes 3.5 billion search queries every day

  4. How important aresearch engines? GreigWhitton Brad Conlin • Google processes 3.5 billion search queries every day • Organic search accounts for 25% of e-commerce sales

  5. What do searchengines prioritise? GreigWhitton Brad Conlin • Accessibility • Relevance • Quality and credibility

  6. What is SEO? GreigWhitton Brad Conlin • Structuring, promoting, and maintaining a website so that it is ranked as highly as possible for relevant search queries

  7. Why invest in SEO? GreigWhitton Brad Conlin • Some websites are invisible without it

  8. Why invest in SEO? GreigWhitton Brad Conlin • Some websites are invisible without it • There is lots of competition

  9. Why invest in SEO? GreigWhitton Brad Conlin • Some websites are invisible without it • There is lots of competition • Higher ranked websites get more traffic

  10. What does SEO involve? GreigWhitton Brad Conlin • Research: • Search queries differ in their relevance, search volume, transactional intent, • and competition • Focus your SEO efforts around the best search queries for your website

  11. What does SEO involve? GreigWhitton Brad Conlin • Design: • URL structure: Direct, meaningful URLs are easier to understand

  12. What does SEO involve? GreigWhitton Brad Conlin • Design: • URL structure: Direct, meaningful URLs are easier to understand • Code: Search engines don’t always recognise non-HTML

  13. What does SEO involve? GreigWhitton Brad Conlin • Design: • URL structure: Direct, meaningful URLs are easier to understand • Code: Search engines don’t always recognise non-HTML • Titles and meta tags: Accurate descriptions indicate credibility and relevance

  14. What does SEO involve? GreigWhitton Brad Conlin • Design: • URL structure: Direct, meaningful URLs are easier to understand • Code: Search engines don’t always recognise non-HTML • Titles and meta tags: Accurate descriptions indicate credibility and relevance • Internal linking: Well structured websites are easier to navigate

  15. What does SEO involve? GreigWhitton Brad Conlin • Design: • URL structure: Direct, meaningful URLs are easier to understand • Code: Search engines don’t always recognise non-HTML • Titles and meta tags: Accurate descriptions indicate credibility and relevance • Internal linking: Well structured websites are easier to navigate • Keywords: Appropriate keywords indicate relevance

  16. What does SEO involve? GreigWhitton Brad Conlin • Content creation: • Publish content that is relevant, understandable, and authoritative • Cater for both transactional and informational search queries

  17. What does SEO involve? GreigWhitton Brad Conlin • Link building: • Links from other websites indicate relevance, quality, and trust • You can build links naturally and through outreach

  18. What does SEO involve? GreigWhitton Brad Conlin • Social engagement: • Social engagement indicates relevance, quality, and trust • Share your content on social networks and encourage others to do the same

  19. Where should you begin? GreigWhitton Brad Conlin Who do you want to attract and what they are searching for?

  20. Where should you begin? GreigWhitton Brad Conlin Who do you want to attract and what they are searching for? Research search queries

  21. Where should you begin? GreigWhitton Brad Conlin Who do you want to attract and what they are searching for? Research search queries Audit your website

  22. Where should you begin? GreigWhitton Brad Conlin Who do you want to attract and what they are searching for? Research search queries Audit your website Fix design flaws

  23. Where should you begin? GreigWhitton Brad Conlin Who do you want to attract and what they are searching for? Research search queries Audit your website Fix design flaws Create, promote, and share high quality content

  24. Need more help? GreigWhitton Brad Conlin • Evergrow forums • Online marketing guides • Greig: 021 671 8225 • Brad: 021 461 6817

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