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Innovative Technologies For Enents

Innovative Technologies For Enents. Moscow, January 2012. Free Format. Free Format. Description : Hologrpahic effect is achieved by installing an inverse projection on the netted fabric saturated with specific liquid solution

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Innovative Technologies For Enents

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  1. Innovative Technologies For Enents Moscow, January 2012

  2. Free Format

  3. Free Format • Description: • Hologrpahic effect is achieved by installing an inverse projection on the netted fabric saturated with specific liquid solution • Due to specific structure of the projection net the image is fully visualized on it • 3D effect is achieved because the projection net is transparent and the space behind it can be easily seen through • Furthermore human’s eye can’t recognize this net in the darkened space while the attention is focused on the projected video content • Video content is converted in a special very high definition format on the black background to maximize the reality effect • Special preliminary developed cache (see next slide for example) is used to hide the necessary equipment • Hologram can be modified with special effects to make it even more spectacular • There is an option to make the content to be controlled or altered remotely with PC,iPad or iPhone • Technical requirments: • Darkness or semidarkness • Advisory to be installed on the stage to provide the same angle of view for all the audience • Minimal Stage sizes are6х6 or 6х4meters. • Time required for preliminary mantling and tuning is 5-7 hours. • Implemented projects samples: • Download the video: ftp://mail.atomic-adv.ru/Free_Format_Marlboro/

  4. Branded backdrop

  5. Augmented Reality

  6. Augmented Reality • Installing large projection or LED screen, real time visualizing camera , camera transducer, and special geolocating mark on the definite distance to create “Augmented Reality’ effect • When the object (the consumer) approaches the mark the camera transducer reads the appearance of the consumer and the reality that appears on the screen is supplemented with various interactive appearing visual effects such as astronaut, T-rex, thunder clouds etc. • This technology has wide range of channels where it can be used : Events, HoReCa, Retail. • A pack of Marlboro can be used as an object that activates content when it is approached to the scaner • Requires preparative mantling , fine tuning and 220V power supply. • http://www.youtube.com/watch?v=D0ojxzS1fCw • http://www.businessinsider.com/11-amazing-augmented-reality-ads-2012-1#lynx-angels-fall-from-the-sky-7

  7. Augmented Reality (Events) • Standard press wall at the event is replaced by Seamless Orion Screen Wall (3x2 meters). Geolocating mark and a stand with a scanner that will offer guests to buy a pack of Marlboro and get an augmented reality photo is installed 2 meters far from the screen. • After the consumer approaches pack to the scanner the content launches on the screen. • The guest chooses the moment to take a photo, pushes button on the remote control device and the screenshot from the screen is made • Consumer enters his E-mail on the special console and his photo is delivered to his mailbox. • Venue samples: Look In Rooms, Milk club, A2 etc. • Required personnel: 1 Hostess, 1 Supervisor, 1 Technics specialist (+Special Technics Team for mantling and tuning) 1 1. – Seamless screen 3x2 m. 2 . – Geolocating Mark 3. – Scanner stand for content activation 4. – Real time visualizing camera 4 2 m. 2 3

  8. Augmented Reality (Festivals) • Standard press wall in the Marlboro Tent during festivals is replaced by Seamless Orion Screen Wall (3x2 meters). Geolocating mark and stand with a scanner that will offer guests to buy a pack of Marlboro and get a augmented reality photo is installed 2 meters far from the screen. • After the consumer approaches pack to the scanner the content launches on the screen. • The guest chooses the moment to take a photo, pushes button on the remote control device and the screenshot from the screen is made • Consumer enters his E-mail on the special console and his photo is delivered to his mailbox. • Festival samples: Maxidrom, Ultramusic, Nashestvie etc. • Required personnel: 1 Hostess, 1 Supervisor, 1 Technics specialist (+Special Technics Team for mantling and tuning) 1 1. – Seamless screen 3x2 m. 2 . – Geolocating Mark 3. – Scanner stand for content activation 4. – Real time visualizing camera 4 2 m. 2 3

  9. 3D mapping

  10. 3D mapping • HoReCa &Festivals • Volumetric projection on the any different objects supplementing reality with special effects • Various special effects such as change of colors, structures, size , forms, logos appearing and others effects are created and projected on the object • The technology can be used only in the darkened space no matter if it is indoor or outdoor • Can be used as an event performance • Requires preparative mantling , fine tuning and 220V power supply. • ftp://mail.atomic-adv.ru/Mapping_Audi_WTC/

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