1 / 15

Pitt Alumni Association Social Media Internship Fall 2012

Pitt Alumni Association Social Media Internship Fall 2012. Casey Pacifico University of Pittsburgh. About myself What I did with the Pitt Alumni Association Social Media Findings/Research Pinterest examples What I enjoyed the most Questions. Agenda. Hometown: Somerset, Pennsylvania

garrison-burke
Download Presentation

Pitt Alumni Association Social Media Internship Fall 2012

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Pitt Alumni AssociationSocial Media Internship Fall 2012 Casey Pacifico University of Pittsburgh

  2. About myself • What I did with the Pitt Alumni Association • Social Media Findings/Research • Pinterest examples • What I enjoyed the most • Questions Agenda

  3. Hometown: Somerset, Pennsylvania • Junior; College of Business Administration • Major – Marketing • Certificates: CPLE & Communication • Phi Beta Lambda • Concierge for Tafel Center for Student Success About myself…

  4. Weekly photos of campus buildings and lifestyles posted to Facebook • Weekly Meetings with Molly • ‘Day in the Life of a Pitt Student’ photo album • Recommendations for approaching a Pinterest Account • Research on Social Media Activity for PAA from start of internship to now • Future ideas for organization’s social media Fall 2012 PAA Activities

  5. TWITTER Trends

  6. FACEBOOK Trends

  7. Activity Timing • Engagement • ‘Follow’ Relevant Groups or People • Want people to see what others Retweet • Ex: “RT [insert post] for a chance to win a Christmas gift from PAA” • What Not to Tweet: ‘Who Gives A Tweet’ • Cryptic tweets • Repeating old news • Using too many # and @ signs • Just links without commentary • Boring tweets • What to Tweet: • Funny/Witty • Curiosity • Relevant Interest Some Findings and Recommendations for Twitter

  8. Activity Timing • Engagement with Trivia Question • Ex: Which Nationality Room did we post a photo of on November 30th? • Causes them to scroll through the pages/links • How to get more likes: • Advertise Trivia Questions and Photo Albums • Engage Universities ‘Current’ Students Some Findings and Recommendations for Facebook

  9. What is Pinterest? • “Pinterestlets you organize and share all the beautiful things you find on the web.” • Virtual boards • ‘Pin’ images and ideas on \the board • People can LIKE or FOLLOW the page and link the page to forms of social media • Some demographics What is Pinterest??

  10. Savvypanda.com

  11. What is Pinterest? • “Pinterestlets you organize and share all the beautiful things you find on the web.” • Virtual boards • ‘Pin’ images and ideas on the board • People can LIKE or FOLLOW the page and link the page to forms of social media • Demographics • What does it look like? What is Pinterest??

  12. More on Pinterest…

  13. Meeting people through photo album sessions • Total roughly 110 ‘likes’ for all of my FB albums • Understanding further logistics of social media and advertising • Homecoming with PAA • Video Project?!? What I Enjoyed

  14. Questions?

More Related