Alumni Association Social Media Web Trends

1. Alumni Association Social MediaWeb Trends albertkalim@uky.edualbertkalim@facebook.com859-257-5433www.ukalumni.net gplus.to/albertkalim

2. Happy Belated Social Media Day 2011June 30, 2011 http://mashable.com/2011/07/02/worldwide-social-media-day/

3. Social Media Revolution VideoSource: http://www.youtube.com/user/Socialnomics09

4. A Visualization Of The World’s Facebook RelationshipsSource: Paul Butler, www.facebook.com/notes/facebook-engineering/visualizing-friendships/469716398919

5. A Global Map Of Social Networking 2011Source: GlobalWebIndex, globalwebindex.net/thinking/new-globalwebindex-infographic/

6. Facebook Developers Tools For Your Websitehttps://developers.facebook.com/ • Social Pluginshttps://developers.facebook.com/plugins/ • “The easiest way to share any contents anywhere on the Web. • Using embeddable <iframe> tag, personalized for logged in users.” • 1. Like Button https://developers.facebook.com/docs/reference/plugins/like “When the user clicks the Like button on your site/content, a story appears in the • user's Profile and user’s friends' News Feed with a link back to your website/content.” Example: http://www.ukalumni.net/iPhone * More powerful with Open Graph protocol: https://developers.facebook.com/docs/opengraph* More versatile with XFBML (req.JavaScript SDK): https://developers.facebook.com/docs/reference/javascript/ • Send Button https://developers.facebook.com/docs/reference/plugins/send/“Allows users to send content to Facebook friends, groups, or email addresses.” • 3. Comments Button https://developers.facebook.com/docs/reference/plugins/comments/ • “Comments on any contents and have an option to post to Facebook.” (UK Alumni Association Page ID 84792920050)

7. Facebook Developers Tools For Your Website • Activity Feed https://developers.facebook.com/docs/reference/plugins/activity/“Shows friends and users who have liked/recommended your Website/content and commented on your Website/content.” Example: http://www.ukalumni.net/ActivityFeed • Recommendations https://developers.facebook.com/docs/reference/plugins/recommendations • “Gives users personalized suggestions for pages they might like.” Example: http://www.ukalumni.net/Recommendations • 6. Like Box https://developers.facebook.com/docs/reference/plugins/like-box“Enables users to like your Facebook Page and views its stream directly from your Website.” Example: http://www.ukalumni.net/LikeBox (UK Alumni Association Page ID 84792920050)

8. Facebook Developers Tools For Your Website • Login Button https://developers.facebook.com/docs/reference/plugins/login/ • “Shows profile pictures of the developer’s friends who have already signed up for your site in addition to a login button.” • Registration https://developers.facebook.com/docs/plugins/registration • “Allows users to sign up for your Website with their Facebook accounts.” Example: http://www.ukalumni.net/FacebookRegistrations • Facepile: https://developers.facebook.com/docs/reference/plugins/facepile • “Displays profile pictures of users who have liked your page.” Example: http://www.ukalumni.net/Facepile

9. Facebook Developers Tools For Your Website 10. Live Stream https://developers.facebook.com/docs/reference/plugins/live-stream “Let users share activity and comments in real-time as they interact using a live event.” Graph API https://developers.facebook.com/docs/reference/api See the following video for explanation. Very powerful tools for personalization but requires technical knowledge and programming skills. http://youtu.be/LabCylbapuM

10. Facebook Developers Tools For Your Website Analytics: Facebook Insights https://www.facebook.com/insights/ “Detailed statistics about your Facebook pages, users’ demographics and sharing on your Website.” Profile/Page Badges https://www.facebook.com/badges/ Create Profile, Photo, Like, Page Badges for your Website *Bonus Tips: Secure Login and HTTPS Account Settings - Account Security Download Your History Account Settings – Download Your Information Select A Username https://www.facebook.com/username Other Resources All Other Samples: https://developers.facebook.com/docs/samples/ Facebook Mobile: https://www.facebook.com/mobile/ Facebook Chat: https://www.facebook.com/sitetour/chat.php Facebook Credits: https://www.facebook.com/credits/ Facebook SDKs: https://developers.facebook.com/docs/sdks/ Facebook Open Source: https://developers.facebook.com/opensource/

11. Facebook Developers Tools For Your Page Official Facebook-Approved Apps Major apps: Twitter, Photos, Video, Events, Links, Notes, Questions, Deals, Games, Pages, Apps, Messages Third Party Apps Involver.com (two free basic apps): Twitter, YouTube, Static HTML, RSS Feed, Flickr, Scribd, Photo Gallery, Get Satisfaction (customer service), Klout Coupon, Signup, Poll, Coupons, Welcome Tab, Promotion Gallery, Badges, Gifts, Social Quiz, Contest, Music Player, Flash Embed, Store Locator, Social Catalog, Stories, Leaderboard, Ratings & Reviews, etc. Shortstack.com (free widgets, must login with Facebook account): RSS, Promotions, Flickr, Images, Voting, FourSquare, SoundCloud, Custom Forms, Countdown, Products, Contact, Polls, Text/HTML, Links, Google Maps, Code, Comments, Friend Inviter, Twitter, iFrame Embed, Like Button, Flash, Wordnik (dictionary), etc. Others? Pagemodo.com, etc.

12. Facebook Developers Tools For Your Page Facebook Questions https://www.facebook.com/questions/ Adding Poll to your page Facebook Deals https://www.facebook.com/?sk=deals&ref=3&ap=1 Incentives, offers, membership premiums, etc. See Groupon? LivingSocial? ScoutMob? SocialBuy? Facebook Deals Are Currently Only Available In: San Francisco, Austin, Dallas, Atlanta, San Diego, Charlotte, St. Louis and Minneapolis. Facebook Places https://www.facebook.com/places/ Claim it first for your institution! Can also offer deals when checking in. See FourSquare? https://www.facebook.com/pages/UK-King-Alumni-House/110175829055721 Facebook Profile Photo Stream (unofficial, at your own risk) https://www.facebook.com/note.php?note_id=10150388388370626 http://blog.jess3.com/2010/12/how-to-customize-facebook-profile.html Google keyword: “facebook profile photo stream” *Bonus Tip: Default Landing Tab Edit Page – Manage Permissions – Default Landing Tab

13. Facebook Profile Photo Stream Example

14. Other Social Media Discussion Twitter When Twitter allows location claim, do it first for your institution! Fancy background: 1681 x 1100 pixels, add URLs Use hash tag all the time! #kentuckyalumni Tweets and re-tweets Follows and be followedTwitter Web Intents https://dev.twitter.com/pages/intents Tweet Button Goodies Page – Tweet Button https://twitter.com/goodies/tweetbutton Follow Button https://dev.twitter.com/pages/follow_buttonShare Bookmarklet https://dev.twitter.com/pages/share_bookmarkletTwitter Developer Page: https://dev.twitter.com/API and other documentations: https://dev.twitter.com/docDeveloper Mailing Lists: http://groups.google.com/group/twitter-development-talk Any success with Twitter List? Tweet Location? Tweet Media? Tweet Privacy? Direct Messages? Mentions and replies? Marked as favorites? Design ideas? Applications (Twitter for Facebook, Facebook, Google)? TwitPic? Yfrog? Socialcam? Viddy? Screenr? Zocial.tv? Developers: create and register your Twitter apps?

15. LinkedInLinkedIn Developer Network: http://developer.linkedin.com/Social Plugins: http://developer.linkedin.com/community/plugins LinkedIn Share Button, Member Profile, Company Insider, Full Member Profile, Recommend Button, Sign In Button. APIs: http://developer.linkedin.com/community/overview Documentations: http://developer.linkedin.com/community/plugins?view=documents Social Media Resume: http://mashable.com/2011/05/20/social-media-resumes/ Questions for others: Any success with apps, etc.? Recommendations? YouTubeFancy Background: Same as Twitter’s specificationsYouTube Skin/Widget for your Website: http://www.ukalumni.net/onlinecommunities Developer Tools: http://www.youtube.com/dev TestTube: http://www.youtube.com/testtubeYouTube Video Editor: http://www.youtube.com/editorCaptionTube/Create Video Caption: http://captiontube.appspot.com/APIs: http://code.google.com/apis/youtube/overview.html Questions for others: Any success with Modules (comments, moderator, subscribers,event dates, other channels, subscriptions, friends, recent activity), etc.? Settings? Themes? Recommendations?

16. Wordpress and FoursquareWe are still new at this.Claim your location for your institution!UK Alumni Association Blog: http://outofthebigblue.com/ UK Alumni Association Venue: https://foursquare.com/venue/21268329 CoverItLive.com: http://outofthebigblue.com/2011/03/03/live-blogging-with-tom-leach-2/ Questions to others: Anything to share and recommend? Other Major Social Media Talk Google+ (Cheat Sheet), Photovinehttp://gplus.to/albertkalim Refer people now Skype GowallaTumblr FlickrVimeoAnimoto etc. Bonus: Infographics (visualizations): Visual.ly http://mashable.com/2011/07/13/visually/

17. Web Talk Mobile Website & iPhone Inclusion UK Alumni Association Mobile Website: http://www.ukalumni.net/mobileMobile Website Inclusion In University of Kentucky’s iPhone App: http://www.ukalumni.net/iPhoneAndroid and Blackberry Available Soon: http://www.uky.edu/ukit/content/ukmobile *Bonus Tip: Mobile Web as App on iPhone Demo (Add to Home Screen) iPhone Apps Discussion: AppMakr and MobiFlexOther platforms: iPad, Microsoft Phone (Windows Mobile), Palm, J2ME, etc. Google AnalyticsNow tracking tweets, likes, and +1s: Click hereGoogle Subscribed LinksKeyword system: http://www.ukalumni.net

18. Web Talk Online Magazineissuu http://issuu.com/kentuckyalumni/docs/summer2011pageturnpro? myvirtualpaper? iPhone App?iPad? Bluetoad.com (Angeleno)Suggestions/Recommendations? Experience? Personalized TagsMicrosoft Tag: http://www.ukalumni.net/tagsQR TagsCreative Bar Codes: http://mashable.com/2011/06/26/creative-bar-codes/ Suggestions/Recommendations? Experience? Sharing WidgetsAddThis http://www.addthis.comWibiya Web Toolbar: http://www.wibiya.comOthers? Suggestions/Recommendations/Experience?

19. Web Talk Permanent Alumni EmailMicrosoft Live@Edu: http://liveatedu.cloudapp.net/CaseStudy/Google Apps for Education: http://www.google.com/apps/intl/en/edu/customers.html username@g.uky.edu, username@l.uky.edu New Top Level Domains.car, .sports, .bank, (.alumni?, .university?, .institution?)$185,000 to applyCreating a short, memorable name/URLBuy when affordable in the future Branding: http://getsat.presscdn.com/wp-content/uploads/infographic-follow-brands-large.png Google Map With Street Viewhttp://www.ukalumni.net/contactus and http://www.ukalumni.net/clubs Web 2.0“social-networking sites, blogs, wikis, video-sharing sites, hosted services, web applications, mashups and folksonomies.” (http://en.wikipedia.org/wiki/Web_2.0) Web 3.0 (Semantic Web): http://en.wikipedia.org/wiki/Semantic_WebPersonalization, drag and drop mashups, http://img.labnol.org/di/webevolution.png, Video on http://vimeo.com/11529540, More information at http://webtrends.about.com/od/web20/a/what-is-web-30.htm

20. Web Talk Web 4.0 (Symbiotic Web) Web 3.0 + Artificial Intelligence, Network taking initiatives, http://www.zdnet.com/blog/btl/from-semantic-web-30-to-the-webos-40/4499,

21. Web Talk HTML 5 Adding <video>, <audio>, <canvas>, <section>, <article>, etc. Canvas, geolocation, local storage, multimedia (video, audio), offline. Resources:http://en.wikipedia.org/wiki/HTML5http://www.w3schools.com/html5/default.asp http://dev.w3.org/html5/spec/Overview.html http://diveintohtml5.org/ http://html5demos.com/ http://www.html5rocks.com/en/ http://html5gallery.com/ http://html5.validator.nu/ http://dev.w3.org/html5/html4-differences/ http://www.whatwg.org/specs/web-apps/current-work/multipage/ http://wiki.whatwg.org/wiki/FAQ http://html5.org/tools/web-apps-tracker

22. Fun Stuff Upcoming Social Media and Tech Events: http://mashable.com/?s=Upcoming+Social+Media+%26+Tech+Eventshttp://mashable.com/2010/07/05/25-upcoming-social-media-tech-events-2/ Mashable: http://mashable.com/ UK Alumni Association: http://www.ukalumni.net UK Alumni Association Facebook: http://www.facebook.com/ukalumni UK Alumni Association Twitter: http://twitter.com/kentuckyalumni UK Alumni Association LinkedIn: http://www.linkedin.com/groups?gid=134789 UK Alumni Association YouTube: http://www.youtube.com/ukalum2008 UK Alumni Association Blog/Wordpress: http://outofthebigblue.com/UK Alumni Association Social Media:http://www.ukalumni.net/socialmedia and http://www.ukalumni.net/onlinecommunities Social Media Books: http://mashable.com/2011/06/24/facebook-printing-book/

23. Some Facebook/Social Media Marketing Strategies 1. Facebook Ads (Creating, Reports, Tracking) 2. Facebook Challenge To 10,000 3. Facebook Shout Out4. Facebook Favorite Pages/Page Likes5. Facebook Tagging - @username6. Facebook/Twitter Trivia (via Mississippi State University Alumni Association)7. (Campus) Celebrity Effect8. Links and referrals9. Staff Personal Profile Posting10. Web Site Spotlights11. Like Buttons/Other Social Plugins on Web Site12. E-mail Broadcasts and other electronic marketing13. Printed marketing – magazine, buy newspaper ad, poster, business cards, event invitations, club fliers, etc.14. Premium gifts or offers – Rewards: http://mashable.com/2011/07/12/encourage-social-sharing/15. Suggest to Friends Feature (Facebook) and Following/Follower Listings and Group Listings.16. Utilize video service such as YouTube, Vimeo, U Stream, FlixWagon, Animoto, etc.17. Promote URLs on each medium or cross-platform: Twitter background contains Facebook and YouTube links, YouTube background contains Facebook and Twitter links, etc. 18. Promote on e-mail signatures, end of presentation files, etc.  Branding19. Twitter Hash Tag20. Utilize Sharing service on the Web – addtoany.com, RSS Feed, Video RSS, etc.21. Ask colleges, departments, club volunteers, board members, constituents, affinities and partners to share links to promote social media. A Central Page for All Social Media Links: http://www.ukalumni.net/socialmedia22. Wildcats Everywhere – (via University of Florida Alumni Association’s Gators Are Everywhere), any success with picture or video sharing/submissions? 23. Word of mouth 24. Your ideas?For Alumni Association: Goal at the end of the day: Membership! Membership! Membership!  Full membership module on Facebook and other social media.

24. Questions/Comments? Thank You  albertkalim@uky.edualbertkalim@facebook.com859-257-5433www.ukalumni.net

25. Just In July 7, 2011: Facebook Video Callinghttps://www.facebook.com/videocallingFacebook Group Chat: http://mashable.com/2011/07/06/facebook-group-chat-release/ July 8: Mobile Payments Helping Future Alumni Membership?http://mashable.com/2011/07/08/the-future-of-mobile-payments-infographic/ July 11: How People Are Using LinkedIn?http://mashable.com/2011/07/09/linkedin-infographic/ July 12: Foursquare To Offer Daily Deals From Groupon, Gilt & Othershttp://mashable.com/2011/07/11/foursquare-daily-deals/ BO.LT: Like It, Share It, Buy From It – “Remix Web Pages On The Fly”http://mashable.com/2011/07/11/bolt-2 Phone text message system?