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Association Social Media Soundbytes

Twitter, LinkedIn, Google for associations at #Tech12

maddiegrant
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Association Social Media Soundbytes

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  1. Association Social Media Soundbytes Sound Bytes toLeverage Social MediaToolsLeikny JohnsonClaire Berlin #Tech12 SB1Maddie Grant

  2. Agenda1. Leikny Johnson – ASCE and LinkedIn2. Claire Berlin – NSA and Twitter3. Maddie Grant – Google+, in theory1. GROUP DISCUSSION – how to choose which tools to use? Agenda1. Leikny Johnson – ASCE and LinkedIn2. Claire Berlin – NSA and Twitter3. Maddie Grant – Google+, in theory1. GROUP DISCUSSION – how to choose which tools to use?

  3. Social Media at ASCELeikny Johnson

  4. Current social media channels at ASCE

  5. How to choose the right platform• Who is your audience? – Where do they already interact?• What kind of content can you use?• How much time can you commit?• Have stakeholders in your organization already claimed social sites on your behalf? How to choose the right platform• Who is your audience? – Where do they already interact?• What kind of content can you use?• How much time can you commit?• Have stakeholders in your organization already claimed social sites on your behalf?

  6. Who is your audience?• Students? Professionals?• Technical?• Age group?• Are there already conversations on a particular platform?• ASCE’s primary audience is its membership: technical professionals, and LinkedIn has proven to be extremely popular Who is your audience?• Students? Professionals?• Technical?• Age group?• Are there already conversations on a particular platform?• ASCE’s primary audience is its membership: technical professionals, and LinkedIn has proven to be extremely popular

  7. What does your content look like?• All social media tries to spur conversation, but what you bringing to the mix?• Pictures? Video? Links to interesting articles?• Remember to balance informational content with promotions What does your content look like?• All social media tries to spur conversation, but what you bringing to the mix?• Pictures? Video? Links to interesting articles?• Remember to balance informational content with promotions

  8. How ASCE developed a LinkedIn presence• Merged with an existing group that had potential (and a member-moderator)• Kept the portal restricted to relevant information and jobs (not promotional)• Seed discussions, but not from staff—find members to start discussions• Largely a ―hands-off‖ approach How ASCE developed a LinkedIn presence• Merged with an existing group that had potential (and a member-moderator)• Kept the portal restricted to relevant information and jobs (not promotional)• Seed discussions, but not from staff—find members to start discussions• Largely a ―hands-off‖ approach

  9. ASCE LinkedIn in numbers• 80,000 members (35,000 in December 2011)• 500-800 new members each week• Conversations can go on for months, with hundreds of comments• Dozens of new conversations each week ASCE LinkedIn in numbers• 80,000 members (35,000 in December 2011)• 500-800 new members each week• Conversations can go on for months, with hundreds of comments• Dozens of new conversations each week

  10. . How ASCE handles LinkedIn• Access is limited to people with relevant profiles• Non-ASCE promotional posts are removed as soon as possible• No staff posting beyond the Social Media Team• Linked from the website, emails, etc.• Staff will only step-in to conversations if policies are violated

  11. . Accountants and Social Media?Case Study + Tips & Tricks Claire BerlinNational Society of Accountants

  12. . NSA Social Media Twitter: https://twitter.com/nsataxFacebook: https://www.facebook.com/nsacct LinkedIn: National Society of Accountants

  13. . About @NSAtax

  14. . NSA Twitter Content & Usage• NSA press releases• Industry news and releases• Recruitment offers• Giveaways• Lead generation• Customer Service• Blogs: internal and external SMEs

  15. . Tools: Using Lists to Manage Followershttps://support.twitter.com/articles/76460-how-to-use-twitter-lists

  16. . Tools: Buffer• Set time zone and schedule• Install browser extension

  17. . Tools: HootSuite• Setup campaign/keyword specific streams• Clunkier UI for scheduling posts• Hootlet browser extension for curation• Understand free vs. paid features

  18. . Tools: IFTTT• Create if – then tasks using My Recipes• RSS Updates Post to Twitter

  19. . What’s Next?• Full integration of social media into marketing strategy• Increase original content sharing• Track more members who are using social media• Pull in Twitter followers

  20. . Thank You!Claire BerlinTwitter: @claireberlincberlin@nsacct.org

  21. . Best Tips To MaximizeGoogle+Maddie Grant, CAE

  22. . WHY SHOULD YOUBE ON GOOGLE+?

  23. . WHY SHOULD YOU BE ON GOOGLE+?―Websites using Google+ experience significant uplift in organic traffic.‖ - Kevin Gibbons, Managing Director, Blue Glass content marketing agency

  24. . WHY SHOULD YOU BE ON GOOGLE+? ―Websites using Google+ experience significant uplift in organic traffic.‖ - Kevin Gibbons, Managing Director, Blue Glass content marketing agencySOURCE: How Much SEO Juice do you Get From Google+?http://www.slideshare.net/kevgibbo/how-much-seo-juice-do-you-get-from-google

  25. . (HANDOUT)Hubspot: How To Use Google+ for Business

  26. . (HANDOUT) Slide deck by Gideon Rosenblatt

  27. . ROSENBLATT ON NETWORKS1. Web = information network connected by links. [GOOGLE]2. Community = social network connected by relationships.[FACEBOOK]3. But then came TWITTER…. connecting us to people we don’t know, around topics we’re interested in.4. So now we’re ―information networkers‖, using social networks toconnect information networks.

  28. . Google’s Mission Statement:―To organize the world’s information and makeit universally accessible and useful‖.

  29. . Google’s Mission Statement:―To organize the world’s information and makeit universally accessible and useful‖.

  30. . Google + is NOT trying to compete with Facebookto be another social network;Google wants to map people to their interests.Google already knows what our interests are…

  31. . But Google wants to know how we share those interests with others. Google wants to know who CURATES content – not just creates it or consumes it.

  32. . The most important thing to get started:• Circles = who you follow.• Follow people/orgs with relevant interests.• Many will follow (circle) you back.

  33. . Find Shared Interests http://googleplussearch.chromefans.org/

  34. . Browse G+ Directories http://findpeopleonplus.com/twitter2plus/

  35. . Follow relevant people

  36. . Follow Influencers http://www.circlecount.com/

  37. . Measure the effects of your content http://www.allmyplus.com/

  38. . Measure the reach of your content

  39. . Use Google+ help

  40. . Google+ is not about It’s about

  41. . THANK YOU• Maddie Grant, CAE• Twitter: @maddiegrant• maddie@socialfish.org• www.sociafish.org

  42. . GROUPDISCUSSION

  43. . Social Media Flow Chart

  44. . Social Media Flow Chart

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