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Megan Guild Nichole Boye Scott Santschi

Megan Guild Nichole Boye Scott Santschi. Business Description.

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Megan Guild Nichole Boye Scott Santschi

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  1. Megan Guild Nichole Boye Scott Santschi

  2. Business Description • As a global leader in designing, sourcing, marketing, and distributing outdoor apparel and accessories, Columbia Sportswear Co. strives to design and create high quality products that will fulfill their mission to meet the ultimate performance, functionality and conserving the natural environment. Columbia Sportswear Co. provides a positive experience for its skilled and amateur outdoors men, women, and children.

  3. History • Founded in Portland, OR by Paul and Marie Lamfrom in 1938 • Began as Columbia Hat Company now is one of the world's largest outerwear brands and the leading seller of skiwear in the United States • Named after the Columbia River • Today Columbia products are available through more than 13,000 retailers in 72 countries

  4. Target Market • Middle-high income levels • Disposable Income • People who spend significant time outdoors, savvy • Environmentally Conscious

  5. Strengths • Known as a product innovator and has an unparalleled reputation for quality and value • Can be found in almost every sporting goods, outdoors, and some department stores, and online • Multiple brand name recognition i.e. Columbia, Titanium, Omni-Tech • Incorporates a family feel to their employees and customers • Locally and globally Columbia provides support to numerous organizations that aid in human assistance, conservationism, and the environment • Also they are very active in the fight against Breast Cancer http://www.columbia.com/Breast_Cancer.aspx • “Mom’s looking out for you.”

  6. Weaknesses • Many products are in demand for about a half year at a time • Make products that deal with severe climate or terrain conditions • Expensive • Technical, may be difficult for the “common consumer”

  7. Opportunities • Product in use advertising during Winter Olympics, X-Games, and other outdoor sporting events nationally and internationally televised • Co-branding with non-competitive compatible companies (Jeep)

  8. Threats • Market competition: the North Face, Helly Hansen, Mountain Hard Wear, Patagonia • Global warming • More specialized sporting stores aimed at the unknowledgeable consumer • Lack of Brand loyalty

  9. Corvallis Locations • Fred Meyer • Melhaf’s • OSU Bookstore • United Merchandising • The Closet • Peak Sports • The Shoe Hutch

  10. Sources • http://www.specialolympics.org/Special+Olympics+Public+Website/English/About_Us/Campaign_Celebration/Gertrude+Boyle.htm • http://www.rockcrawler.com/features/newsshorts/03october/jeep_liberty_columbia_280.jpg • http://www.alacrastore.com/companysnapshot/1071896 • http://www.columiba.com/who/overview.aspx • http://www.columbia.com/who/press_release.aspx?type=c&id=21

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