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INTERN PANEL

INTERN PANEL. FRANCESCA PEFIANCO. Name: Francesca Pefianco Company: Mediacom (New York City) Position: Communications Planning Intern Duties: Helped create entire upfront media plan (TV, radio and print) to present to client Attended rep meetings

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INTERN PANEL

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  1. INTERN PANEL

  2. FRANCESCA PEFIANCO

  3. Name: Francesca Pefianco • Company: Mediacom (New York City) • Position: Communications Planning Intern • Duties: • Helped create entire upfront media plan (TV, radio and print) to present to client • Attended rep meetings • Sports Illustrated, Radio Disney, MTV and Rolling Stone • Utilized media software to analyze data and create competitive flowcharts • Brainstormed, planned and implemented brand strategy efforts for upcoming entertainment cross-promotion

  4. SERRA STALLING

  5. Name: Serra Stalling • Company: Turner Entertainment Networks (Atlanta, Georgia) • Position: Marketing Intern for Commerce Enterprises • Duties: • Worked for the online store for TCM, tbs, and TNT • Analyzed site data and reports and made promotional suggestions based on findings • Tested site to optimize user experience and correct errors • Researched market and merchandise opportunities • Placed promotional spots on networks to ensure adequate attention to e-commerce

  6. ANNE-CATHERINE HARRIS

  7. Name: Anne-Catherine Harris • Company: Flagpole (Athens, Georgia) • Position: Advertising Intern • Duties: • Assisted Advertising Reps • Helped to maintain positive relationships with clients • Delivered advertisement proofs to businesses and helped to make changes to ads if needed. • Picked up checks for ads from clients • Gained insight into selling ad space and learned how to read and use ratecards • AthFest!

  8. REBECCA THOMAS

  9. Client: Georgia Power Project: introducing the EarthCents New Home program • Name: Rebecca Thomas • Company: The Propel Agency (Atlanta, Georgia) • Position: Intern (Account Manager) • Duties: • Hands-on internship experience • Account management • Client leadership • New business • Wrote proposals • Dabbled in creative

  10. Client: Waffle House Project: New House Salads – window cling and caddie card (front) (back)

  11. BREE RILEY

  12. Name: Bree Riley • Company: Fallon (Minneapolis, Minnesota) • Position: Account Management Intern • Work: • Buffalo Wild Wings • Developed full campaign • Pitched to client

  13. The Cosmopolitan • http://www.youtube.com/watch?v=t5OoU1SpNi0 • Created digital competitive for Q2 • Worked on further developing loyalty program

  14. AMBER JOHNSON

  15. Name: Amber Johnson • Company: 22squared (Atlanta, Georgia) • Position: Client Leadership Intern • Duties: • Worked on accounts including Buffalo Wild Wings, Lincoln Financial, and Shoe Carnival facilitating interaction with clients • Assisted clients by managing their upcoming creative efforts and conducting competitor analyses for internal and client based teams • Assisted with action forms, trafficking, booking talent, and the successful promotion of brands in the social space • Attended weekly informational seminars regarding all departments of the agency

  16. BAILEY DUNN

  17. Hello. I’m Bailey. And this summer, I was a Media Buying Intern. Hello. I’m Bailey. And this summer, I was a Media Buying Intern. NYC • Learned the buying process. Got a better understanding of how buying fits with planning, research, budgeting, negotiations. • Assisted with Local Television & Radio Buying for Nestle, General Mills & Georgia-Pacific. • Pre-Buy: Made sure we didn’t run on any of the wrong stations or programs & that we weren’t over budget. Calculated lots of GRPs. • Made TV & Radio Buys. • Post-Buy: Did Buy Summaries to send to the client (including budget, programming, spots, rating summaries). • ZenithOptimedia Universities - ZOUs • Intern Project for Sonic. Challenge: How can Sonic tap into the Millennial Mindset? • Primary & Secondary Research • Presentation Skill & Presentation

  18. MARISA NEGRI

  19. ANDRES APARICIO

  20. Name: Andres Aparicio • Company: Athens Social Media (Athens, Georgia) • Position: Social Media Specialist • Duties: • Market analysis for JWR Jeweler’s competitors • Create a raffle designed to connect local businesses with the community by offering prizes and exclusive discounts with our sponsors, and at the same time maximizing our FB fan page • Ideas for new advertising for local Athens businesses • Work: • http://bit.ly/pyX880

  21. The University of GeorgiaRecreational Sports • Name: Andres Aparicio • Company: UGA Recreational Sports • Position: Marketing Assistant • Duties: • Ref Fest/Play Day • Increase fans on our FB community • Landing tab • Status updates & geo-location • Creative events (e.g. Dive-In Movie) • Create material for our YouTube and Flickr pages

  22. BRITTNEY SMITH

  23. Name: Brittney Smith • Company: BKV (Atlanta, Georgia) • Position: Account Services Associate • Duties: • Worked on accounts including the American Red Cross, ARS/Rescue Rooter, and March of Dimes • Managed database maintenance for recent ARC survey packages received by donors • Created a creative portfolio containing direct mail pieces for FY11 calendar year for the client • Constructed a competitive analysis presentation comparing charitable gift annuities among 25 non-profit organizations. • Worked on Optimization of Google Places for ARS/Rescue Rooter

  24. SARAH ZAGORSKI

  25. Name: Sarah Zagorski • Company: Mindshare (Atlanta, Georgia) • Position: Intern • Duties: • Worked on accounts including US Marine Corps, US Virgin Islands Tourism, John Deere, Belk, and Jiffy Lube • Updated print positioning reports to ensure tear sheets are accounted for • Assisted with managing and updating flowcharts • Attended meetings with vendor representatives including TNT, CNN, and Google   • Analyzed MRI data for targeted demographics • Tracked insertion orders and invoices for accounts with multi million dollar budgets

  26. TIEN PHAN

  27. Name: Tien Phan • Company: The Martin Agency (Richmond, Virginia) • Position: National Broadcast and Digital Media Buyer/Planner • Duties: • Clients included Tylenol, Norwegian Cruise Line, Saab, American Cancer Society, Sun Life, and Geico • Worked on strategic planning for new business

  28. Q&A

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