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Cordwell Consulting

ACComplish more with your business............ Improve Performance. AC Consultants present an exciting new development for small/medium businesses.This is a new way to present affordable, effective consulting that can help all businesses, regardless of their industry, to IMPROVE PERFORMANCE. EXECU

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Cordwell Consulting

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    1. Cordwell Consulting Improve Performance

    2. ACComplish more with your business........... Improve Performance AC Consultants present an exciting new development for small/medium businesses. This is a new way to present affordable, effective consulting that can help all businesses, regardless of their industry, to IMPROVE PERFORMANCE

    3. EXECUTIVE SUMMARY Unique Selling Point Covers all aspects of business management in a 1 day course Has simple, easy to apply ideas Unique product with no competition that has the same depth and breadth of coverage at such a low cost

    4. ACCentuate your positives........ Product Overview AC Consulting provide a unique product to the market. They have recognised a business niche that is not traditionally serviced by business consultants. Namely those small businesses that cannot afford to pay high consultancy fees, but who still need some advice on how to promote, manage and improve their business.

    5. IMPROVE PERFORMANCE Course content reconfirm the basics some new ideas make your business better [IMPROVE PERFORMANCE] EXTERNALLY INTERNALLY selling better dealing with competition weve got 15 20 ideas for improving performance you might only find 10 that apply to your business (thats the nature of a non-bespoke course) some you might do already some you might not like so maybe you like + want to use 7/8 all are aimed at improving performance. All will boost profits. just one on its own (if used properly) will more than cover the course fee were so confident reconfirm the basics some new ideas make your business better [IMPROVE PERFORMANCE] EXTERNALLY INTERNALLY selling better dealing with competition weve got 15 20 ideas for improving performance you might only find 10 that apply to your business (thats the nature of a non-bespoke course) some you might do already some you might not like so maybe you like + want to use 7/8 all are aimed at improving performance. All will boost profits. just one on its own (if used properly) will more than cover the course fee were so confident

    6. Target Market The product is initially aimed at SMEs. More specifically at those who do not currently use consultancy services but who could benefit from it. These are not necessarily businesses who are in trouble but instead those businesses who feel that they should be doing better. They might see that traditional consultancy is too expensive and time consuming. Typical features of target businesses would be that they are owner-managed, stagnant but actively seeking new opportunities or routes to success. At present there is no direct competition to ACC

    7. Competition MCC offer one day courses for business solutions at a rate of around 220/day. These tend to cover small areas in great detail and do not offer the breadth of coverage offered by ACCs product There are a multitude of local courses that focus solely on selling. ACCs product views selling as just one element in a businesss ability to improve its performance Capita offer a wide range of courses covering many areas but they cost 500 per day and are often too narrow in focus There are lots of national organisations that offer help to small businesses but they have spread themselves too thinly, lack focus and do not have the ability to provide follow up services The nearest product equivalent is provided by SME Academy (part of HRM Consultants) in London who charge 600 for a one day course. They do not offer services outside of London and the South East.

    8. Pricing Structure The course will sell for 300 per delegate for a one day course A unique money back guarantee will be in place if delegates feel they havent benefited they can have the full fee refunded on the day If follow on consultancy is bought then half the course fee is refunded provided a full two days of consultancy is bought

    9. Strategic Alliance Proposals ACC is always interested in alliances with accountancy firms: Joint branding and marketing First choice for any follow on consultancy Business partner benefits Assists existing clients to improve good service Rapid expansion in consultancy fees No risk, no cost expansion of client base

    10. Cordwell Consulting Biographies

    11. Sample Slides

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