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A Call to Action for Digital Lifestyle Providers

The ThinkingNetworks ™ Revolution. Houck Reed, Vice-President, Product Management & Marketing. A Call to Action for Digital Lifestyle Providers.

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A Call to Action for Digital Lifestyle Providers

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  1. The ThinkingNetworks™ Revolution Houck Reed, Vice-President, Product Management & Marketing A Call to Action for Digital Lifestyle Providers This document is for informational purposes only, and Tekelec reserves the right to change any aspect of the products, features or functionality described in this document without notice. Please contact Tekelec for additional information and updates.

  2. A Radical Transformation is Underway

  3. Consumers Want Digital Lifestyle Services

  4. Digital Lifestyle Services are the Next Wave

  5. Requiring a 4-Phase Evolution

  6. Phase 1: New Diameter Network

  7. To Manage Rapid Diameter Signaling Growth We are here

  8. And Enable Usage-Based Services

  9. Phase 2: CloudXG for Virtualization and Elastic Scalability

  10. CloudXG Architecture

  11. Phase 3: MobileSocial - Subscriber Intelligence is Unleashed

  12. With Personalized Opt-Ins/Offers/Ads

  13. MobileSocial Requires Policy Everywhere

  14. MobileSocial Architecture

  15. Phase 4: ThinkingNetworks for End-to-End Intelligence and Control

  16. ThinkingNetworks Architecture

  17. Service #1: Personalized Mobile Advertising Drive Impressions Zero-rating of ads content prevents negative impact to subscription/rate plans Mobile Policy Gateway – Interactive Dynamic Upsell Network, subscriber & service intelligence Loyalty rewards & offers Integrated payments, identity and authentication services Mobile Operator Monetize Data Drive Commerce Sponsored/Subsidized/3rd party pays service model Policy on the Mobile extends intelligence and control out to the device Opt-in database and sharing of anonymous data

  18. Service #2: Sell ‘Mobile Social’ Data SubscriberProfile ServicePlan Anonymized Gender Age iOS Ethnicity Education Life Stage Demographics News Windows UsagePatterns DeviceCapabilities Usage Category Sports Entertainment Zip Code Android Segmented

  19. Service #3: Comprehensive Digital Lifestyle Service Mobile Digital Lifestyle + Targeted Advertising + Sports Package + 25% Revenues Promos & Loyalty Analytics Advertising YouTube TV Network Subscriber + Promotion

  20. Thank You

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