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Meeting Diverse Programming Needs in a Pluralistic Society. Presented by Phil Williams SBS Australia. Face of Australian Society Today. Population recently exceeded 20 million 5 million were born overseas 3 million speak a language other than English in the home 200 ethnic backgrounds.
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Meeting Diverse Programming Needs in a Pluralistic Society Presented by Phil Williams SBS Australia
Face of Australian Society Today • Population recently exceeded 20 million • 5 million were born overseas • 3 million speak a language other than English in the home • 200 ethnic backgrounds
SBS Charter “… provide multilingual and multicultural radio and television services that inform, educate and entertain all Australians and in doing so, reflect Australia’s multicultural society…”
Providing Diversity • SBS Radio delivers multilingual programming • SBS Television delivers multicultural programming • SBS Online supports both
Multilingual Radio • 68 languages per week • Programming proportional to size of language group • Other considerations • Languages spoken in the home • Recency of arrival • Need for Government services
Multicultural Television • 7.8 million Australians watch programs from 60 countries each week • Main programming streams • News and Current Affairs • Foreign Language Films and Documentaries • Sports • Drama and Light Entertainment
Diversity Can Be Controversial • Ethnic tensions • Religion • Sex and Nudity • Politics
Feedback • Radio broadcasts • Phone calls • Announcer interaction with communities • Written feedback • Phone log • Ratings • Formal Complaints