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2 nd Instinct Strategic Marketing Your market deserves a 2 nd look 2 nd Case Studies

2 nd Instinct Strategic Marketing Your market deserves a 2 nd look 2 nd Case Studies Don Frattaroli Tuesday, July 03, 2007. A 2 nd Glance.

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2 nd Instinct Strategic Marketing Your market deserves a 2 nd look 2 nd Case Studies

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  1. 2nd Instinct Strategic Marketing Your market deserves a 2nd look 2nd Case Studies Don Frattaroli Tuesday, July 03, 2007

  2. A 2nd Glance • After 15 years of professional marketing and business development leadership with GE, AT&T and HP/Compaq, we are impassioned by the opportunity to help our client‘s: • Transform innovation intohigh impact marketing solutions • Cultivate market intelligence intostrategic marketing plans • Gain market share throughin-depth competitive attack plans • Our key solution areas are: • Market overview & trend analysis • Target market profiling • Competitive SWOT analysis • Solution & product development • Strategic relationship/partnering strategy

  3. 2nd Instinct Case Study:Cross Enterprise Solution Development ` Fortune 10 IT Industry Leader • The 2nd difference • Transform innovation  high-impact marketing solutions • Cultivate market intelligence strategic marketing bus plans • Counter competitive advancement  sales force automation Business Needs 2nd Solution Business Benefits • Effective cross enterprise product solutions • Cross divisional sales & marketing coordination • One enterprise voice to their customer • Managed solution development across 6 Enterprise Business Units • Cross divisional marketing & sales relationship management • Objective and effective business case studies • One of the most successful cross enterprise product solutions in client’s history • Ground work for future cross business unit development • Highest revenue producing program for quarters offered • Q4 roll- out – 100 MM • Q1 roll - out – 150 MM

  4. 2nd Instinct Case Study:Global Solution Development Process ` Global IT Solution Provider • The 2nd difference • Transform innovation  high-impact marketing solutions • Cultivate market intelligence  strategic marketing bus plans • Counter competitive advancement  sales force automation Business Needs 2nd Solution Business Benefits • Consistent & effective global marketing solution development • Cross Global/regional solution integration • Consistent new marketing staff development • Engineered and implemented a cross geography business development process • Built a solution model for program revenue growth & initiative process development • Global BD template to insure more & profitable solutions to market • Solution tracking model for global operational and sales readiness • Training tool for new marketing staff development

  5. 2nd Instinct Case Study:Strategic Planning & Facilitation ` • The 2nd difference • 12 years of Fortune Board advisory • • Cultivate BOD commitment & creative thought • • Transform brainstorming into strategic plan • 6th largest MA Chamber of Commerce • 1400 Boston Business Members GBBC Needs 2nd Solution GBBC Benefits • Mission focus to create organizational long-term strategy • B.O.D shared vision & commitment • Prioritize current & future goals, objectives and Board resources • Facilitated Board of Director retreat • Mission analysis & commitment review • 3 year historical review • Strengths, Weaknesses, Opportunities and Threats analysis & prioritization • Mission direction connection & commitment • Prioritized list of initiatives, programs, membership & sponsorship targets • A new focus on strengths & weaknesses for future opportunities & overcome threats

  6. 2nd Instinct: Case Study:Cross Divisional Sales Attack Plan ` Leading IT Solution Provider • The 2nd difference • Transform innovation  high-impact marketing solutions • Cultivate market intelligence  strategic marketing bus plans • Counter competitive advancement  sales force automation Business Needs 2nd Solution Business Benefits • Response counter sales initiatives due major shift in competitive field • Cross company marketing and sales integration • Managed initiation, development and implementation of a 4 divisional sales counter attack plan • Competitive differentiationanalysis • Increased market share due to cross enterprise portfolio differentiation • Successful product & service solution integration • Competitive SWOT readiness center

  7. Your market deserves a 2nd Look Don Frattaroli don.frattaroli@2ndinstinct.com O - 617-421-1952 C - 617-821-0179 2ndinstinct.com

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