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2 nd presentation

2 nd presentation. The group 1. The URL. The EC shop in Rakuten http://www.rakuten.co.jp/marusanpantry/ Marusan pantry’s home page http://www.m-marusan.co.jp/. The employee ’ s opinion.

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2 nd presentation

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  1. 2nd presentation The group 1

  2. The URL • The EC shop in Rakuten • http://www.rakuten.co.jp/marusanpantry/ • Marusan pantry’s home page • http://www.m-marusan.co.jp/

  3. The employee’s opinion • They want to increase their handling rare goods and private goods. Then they want to be known by many people. therefore • Following ideas are important things.

  4. SWOT analysis ( EC shop ) • A strong point • They can reduce the job space( Only 2 PC space ). • They can sell the whole Japan( Such as Tokyo).

  5. SWOT analysis ( EC shop ) • A weak point • The selling is lower than normal’s it.

  6. SWOT analysis ( EC shop ) • Opportunities • There are a lot of Opportunities in Rakuten. • Another way is to use Google keenly. • Threats • There are 3 companies (ex. CUOCA).

  7. The present clientele

  8. Imagination of housewives type • Housewives types are not one • 1.like cooking,and they cook every day. • 2.like cooking,but they cook some day. • 3.they don’t like cooking too much. • 4.they don’t like cooking,or don’t have interested in cooking. …etc

  9. How do they expand of share? • images

  10. An our idea 1 for increase sales • The housewife's who does the cake making seeming to refer most is recipe of the magazine. Therefore • The magazine ad is good.

  11. Simulation • Using newspaper is not reality. It is so high cost. So using region paper is reality. Because many housewives look paper’s like riving Matsuyama.

  12. An our idea 2 for increase sales • There are a lot of complaint about difference between pictures and products. Therefore • Reducing difference between pictures and products

  13. An our idea 3 for increase sales • Maybe, web page’s letters and pictures are small for housewives. Therefore • Magnifying them.

  14. What’s a silicon flex? • Feature : soft strong of heat and cold (ex.-50℃~250℃) • Shapes : ex.circle,diamond,…heart…etc • For cook : cake,jelly,chocolate,…etc

  15. An opinion Group 1 Kondo

  16. SWOTanalysis

  17. Strengths • What does the company do well? →I develop the sale in not only the store but also the net shop • Is the company have a strong in Its market? →Yes. There seem to be few people in the same profession. They can sell the whole Japan( Such as Tokyo).

  18. Strengths Does the company have a strong sense of purpose and the culture to support that purpose? →Yes. They can reduce the job space( Only 2 PC space ). They are young, and thereareeven few people but they are going to increase sales eagerly.

  19. Weakness • What does the company do poorly? →When they are busy , they can’t cope quickly and enough. Because there are few numbers of people. ☆But they ask their guests order to the delivery center on the telephone.

  20. Weakness • What problems could be avoided? →The selling is lower than normal’s it in August because it is hot. →An objection. difference photographｓ and real thing Damage

  21. Weakness • Does the company have serious financial liabilities? • 　　　　　　　　　　　　　　　→The roots of “the • large size ware" was • Matsuyama • Marusan！

  22. Weakness • Does the company have serious financial liabilities? →It was “large size ware” to have made the base of the company in afew intervalfrom founded.

  23. Weakness • Does the company have serious financial liabilities? 大判焼が大ヒットしたその後も　・　・　・『自動定量分割機』で特許取得Large size ware made a big hit; is ..afterwards 　　　　　　　　　　　　　　　　　　　　→It is the patent acquisition with "an automatic fixed-quantity divider“！

  24. Weakness • Does the company have serious financial liabilities? →It seems that there is not the serious debt from the above. And they have two own company Building.

  25. Threats • What are competitors doing well?

  26. Threats • What are competitors doing well? →They say “Do not forgive other flattery with 3 branches of production / wholesale / the retail!”.

  27. Threats • What obstacles does the company face? • Are there troubling changes in the company’ｓ business environment? → Risen in price of the wheat press profit.

  28. An ad banner

  29. ROI • cost →5,250yen／month (two rotation another company) 　　　　　　　↓×１２ 63,000yen／year 　　　　　　　↓×５　places 315,000yen／year

  30. Profit • Sales year ×　（１－Sale and administrative expenserate） 　　　　　　　　　　　＋ Sales year ×　（１－acost pricerate） = Profit

  31. Profit • 2.380.000.000yen ×（１－about　４０％） 　　　　　　　　　　　　＋ 2.380.000.000yen ×（１－ about　３０％ ） ＝ 2.380.000.000yen ×0,3 ＝714.000.000

  32. ROI • ROI＝利益 /投資額×100 • 714.000.000/315,000 ×100 →LargeProfitability!

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