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Activision Blizzard Entertainment. Matt Johnston CIS1055-002 9/29/09. History. Activision est. in 1979, first independent developer of entertainment software First major productions were for Atari 1989- Produces first interactive CD (The Manhole)
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Activision Blizzard Entertainment Matt Johnston CIS1055-002 9/29/09
History • Activision est. in 1979, first independent developer of entertainment software • First major productions were for Atari • 1989- Produces first interactive CD (The Manhole) • Expands to over 46 countries and inquires Infocom, LucasArts, RedOctane, Demonware, and many more • 2008- Changes name to Activision Blizzard after combining with Vivendi Games; in order to create the world’s largest pure-play online and console publisher Matt Johnston CIS1055-002 End
The Guys in charge… Matt Johnston CIS1055-002
Products • Most known for developing video games • Most recent big name games are; Call of duty 4, World of Warcraft and the various new Guitar Hero games • Free online games • High quality multimedia downloads and plug-ins Matt Johnston CIS1055-002
Competitors Matt Johnston CIS1055-002
Recent News • New Guitar Heroes to debut including Van Halen, Kurt Cobain, and Guitar Hero 5 • Hugh Hefner and playmates advertise for the new Guitar Hero 5 • End of summer BlizzCon gaming convention reached all time high numbers • id Software’s Wolfenstein now available Matt Johnston CIS1055-002
Stocks and Finance • Current stocks, according to Yahoo finance, have slowly been on the rise • Gross Profits for ttm (Trailing Twelve Months) reached 1.19 Billion • Activision plans to double their revenue from the original Guitar Hero after the release of Guitar Hero 5 Matt Johnston CIS1055-002
2 Year Stock Trend Matt Johnston CIS1055-002
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