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Corporate Marketing

Corporate Marketing. Pamela George Senior Vice President Corporate Marketing. Topics. Strategy Corporate marketing update Driving growth Build the brand Build relationships. Sybase Solution Strategy.

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Corporate Marketing

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  1. Corporate Marketing • Pamela George • Senior Vice President • Corporate Marketing

  2. Topics • Strategy • Corporate marketing update • Driving growth • Build the brand • Build relationships

  3. Sybase Solution Strategy W E P U R S U E D A P O W E R F U L e - B U S I N E S S S T R A T E G Y FO C U S E D O N 3 C L O S E L Y C O N N E C T E D I N I T I A T I V E S • Growth Markets: • e-Business infrastructure – enterprise portals, database, tools, middleware • m-Business solutions – mobile server and wireless markets • v-Business solutions – telecommunications, healthcare, financial service, government, ++ • Goal:One of the top three players in each market

  4. Public relations/programs Co-sponsored events Strategic relationships Sybase brand High-level Marketing Programs

  5. VIDEO Sybase Marketing at Work

  6. NYSE Event Media results 9 live camera interviews 19 print hits 10 broadcast hits National plus 21 local markets Reached 120 million+ people Results

  7. Sybase Open 10 million+ hits to sybaseopen.com using Enterprise Portal technology 400+ partners registered Launched EP 2.0 Big Apple Classic 125 broadcast hits Audience reach = 36 million viewers Relationship building: customers and partners Results

  8. Reinforces Key Messages Open Enterprise integration 17 years enterprise software experience Brand Recognition “…Some of the analysts we talked with about Sybase point out that in some important ways you are in direct competition with giants like IBM, Oracle and Microsoft.” – Kathleen Campion, Bloomberg Televisioninterview with John Chen, 5/22/01

  9. Sybase through Advertising

  10. Media

  11. Sybase MomentumBusiness Press “It’s fitting that this company graduates today from the NASDAQ to the Big Board, considering that Sybase is the company that provides the software that allows the NYSE to trade and exchange stocks.” – CBS MarketWatch Broadcast, 5/22/01 Asian Wall Street Journal

  12. Corporate Marketing: Scorecard Strategy Results Goals Attract new business Keep analyst communities updated Add partners for market reach Integrate New Era of Networks Strengthen key customer relationships • Expanded print/broadcast, events advertising, PR, AR • Semi-annual events; 300+ updates • Business Solutions Alliance program • Newsletter, letters; combined web, division and products • Customer Care Program • Executive road show

  13. Raise the Visibility through Integrated Marketing • Sybase is recognized as an e-Business solutions company and technical driver • NYSE • Goldman Sachs Asia Technical Symposium • Forbes Global CEO Conference • APEC • World Productivity Congress • 2002 World Congress of IT

  14. Corporate Marketing: Next Six Months Goals Strategy • Expand customer and prospect awareness • Semi-annual analyst updates • Integrate New Era of Networks • Building the brand globally • Extend customer programs • AR, worldwide advertising, PR, alliance, and reference programs • NYSE board room, Feb. 2002 • Demonstrate account leverage • Sybase spokespeople on global issues • Extend Customer Care Program

  15. Statements in this presentation concerning future prospects, business outlook, operating results, and product availability are forward looking statements that involve a number of uncertainties and risks. Factors that could cause actual events or results to differ materially include: sales productivity; possible disruptive effects of organizational changes; shifts in customer demand; perceptions of the Company and its prospects; technological changes; competitive factors; unanticipated delays in scheduled product availability dates; general business conditions; and other factors described in the Company's most recent Annual Report on Form 10-K. Sybase, Inc. F O R W A R D L O O K I N G S T A T E M E N T S “Sybase PowerDesigner, Adaptive Server, PowerBuilder, Replication Server, Direct Connect, Enterprise Connect, DataWindow, PowerJ, and Everything Works Better When Everything Works Together are trademarks or registered trademarks of Sybase, Inc. Financial Fusion is a registered trademark of Financial Fusion, Inc. Java and all Java-based marks are trademarks or registered trademarks of Sun Microsystems, Inc. in the U.S. and other countries. Other trademarks, product names or company names may be trademarks of the respective companies with which they are associated."

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