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Marketing, Communications and Corporate Sponsorships

Marketing, Communications and Corporate Sponsorships. Corporate Sponsorships. Overall Objective To increase the funding support and awareness of FCA through: the development of synergistic national FCA corporate sponsorships

rachel-fitzgerald
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Marketing, Communications and Corporate Sponsorships

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  1. Marketing, Communications and Corporate Sponsorships

  2. Corporate Sponsorships • Overall Objective • To increase the funding support and awareness of FCA through: • the development of synergistic national FCA corporate sponsorships • with support to (and coordination with) local, regional and FCA Sports • Action Plan: • Prioritizing the FCA assets to pursue sponsorships • Defining the value – including the “intangibles” • above actual expenses covered and marketing tactics provided • Developing criteria/guidelines for appropriate sponsors • Identifying the corporate prospects and contacts • Preparing the proposals and “making the calls” • Develop templates for local and FCA Sports • Your Help Needed:Contacts and proposals

  3. General Information Brochure • New FCA Sports Materials • Brochure • “Book Mark” • Serving you • Needs: • Your Top 10 - 20 photos (each year)

  4. Logos / Branding Guidelines FCA Branding Objective: To have synergistic support of the FCA branding across the world, while recognizing and connecting with the different target audiences and personalities of each sport and geographic area Current overall FCA Ministry Logos:

  5. Logos / Branding Guidelines • Sport-Specific Ministries Branding Guidelines: • Develop logos and graphics that capture the different target audiences and personalities of each sport, but still have FCA identification • Different degrees of FCA identification and association are acceptable • Use the FCA cross and banner within the SSM logo (the “olive branch wreath” is not required). It can be in an “endorsement position” size* • Optional: include “A ministry of the Fellowship of Christian Athletes”

  6. Logos / Branding Guidelines

  7. Logos / Branding Guidelines • Sport-Specific Logos: Recently Completed or in Progress • Outdoors • Regional • Skateboarding: Axiom (Trademark applied for) • Hockey • Motocross

  8. Publicity / Media Relations • Press Releases: • Serve you: Help with the creation • Let us know your media contacts for national releases • Media Relations • Position Statements • Media Headliner Stories

  9. Marketing Resources on Your Team Net Check it out! (swear) Example: Print Ads: her goal: to shoot par. our goal: to keep her on course. Accuracy. Precision. Timing. While she prepares for her shot, we prepare her for life. Join FCA as we strive to put “the heart and soul in sports” by impacting the world for Jesus Christ. With honorable ambitions, she will stay on course. To learn more, contact us at 800-289-0909 or fca.org. his goal: 100 yards rushing. our goal: to keep him in bounds. Huddle up. Call the play. Break. While he covers the plays, we cover his heart with the Word of God. Join FCA as we strive to put “the heart and soul in sports” by impacting the world for Jesus Christ. With the Bible as his playbook, he is certain to keep in bounds. To learn more, contact us at 800-289-0909 or fca.org.

  10. Marketing Resources: The Future… • Phase 1: October/November • Customizeable… • Stationary Needs • Print Ads • Event “Store” • Banners • Table Skirts • Podium Signs

  11. Contacts to Serve You… Marketing Materials Shea Vailes, x245 Publicity/Media Relations: Rebecca Carter, x222 Overall, Branding/Logos, Corproate Sponsoships: Nancy Hedrick, x 303

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