Analyzing Author Based Meaning of Text using Discussion Threads (Blogs)

1. Analyzing Author Based Meaning of Text using Discussion Threads(Blogs)

2. Chevron Ad: To protect marine life, it helps to speak the language. When we dismantled four offshore oil platforms near Santa Barbara, we projected killer whale calls underwater to coax creatures away while we worked. A sonogram of the sound is pictured at left. It was just one part of an effort that went beyond regulatory requirements to ensure not a single marine mammal was hurt. We began by hiring an independent marine mammal consultant who prepared a wildlife protection plan, especially crucial since the Santa Barbara Channel hosts one of the most diverse mixes of sea life in the world. To avoid the gray whale's migration season, we scheduled dismantlement during summer and completed it in the fall by working 24 hours a day. A legally required 1000-yard safety zone was voluntarily extended to four miles around each platform. A large research vessel, smaller boats, aircraft and an underwater remote-operated camera were all used for observation. Divers, acoustic specialists and scientists watched and listened for any wildlife entering the safety zone. Many of these measures were not required by government agencies but were dictated by our own policies. To us, environmental protection is not only right, it's smart business. So that we're not just known for how we work in an area, but how we leave it.

3. Blog Post: What is the writer’s intent? (Why do you think the author(s) wrote this piece?) (For full credit use a rubric)

4. What is the writer’s intent? To convey an image of Chevron as compassionate and caring. Use this as a springboard for higher order thinking!!

5. Blog Post: What attributes did the writer use to convey an image of Chevron as compassionate and caring? Explain how these attributes support the writers purpose. Respond to 2 of your classmates posts. Do you agree or disagree? Why or why not?

6. Examples: Almost every assertion is an example of a broader idea. Implied meanings are in boldface.

7. Example: we projected killer whale calls underwater to coax creatures away while we worked.we cared about the well-being of those creatures, not only about our oil platform Example: A sonogram of the sound is pictured at left. It was just one part of an effort that went beyond regulatory requirementswe didn't have to do it--we cared enough to Example: We began by hiring an independent marine mammal consultantwe wanted to be objective to make sure we did the right thing from the animals' standpoint

8. Example: we scheduled dismantlement during summer and completed it in the fall by working 24 hours a day.we worked extraordinarily hard and were extraordinarily careful. Example: A legally required 1000-yard safety zone was voluntarily extended to four miles around each platform.again, we took extra precautions and did more than we had to Example: A large research vessel, smaller boats, aircraft and an underwater remote-operated camera were all used for observation.again, more care and expenditure to assure safety Example: Divers, acoustic specialists and scientists watched and listened

9. In addition, we see a number of patterns of content running throughout the text: • actions taken for the benefit of the animals • actions taken beyond regulatory requirements • actions that go beyond the simple, the easy, or the obvious

10. Read Aloud from “The China Study”, pages 44-45, T. Colin Campbell, PHD and Thomas M. Campbell II What attributes do you recognize?

11. Silently Read excerpt from “The Immortal Life of Henrietta Lacks”, p. 127,128, Rebecca Skloot. Blog Post: Explain why you think the author wrote this piece? What attributes did the author use to accomplish this? Why did the author include this information?