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Advance Statistical Method CIT 6093 ARKANSAS STATE UNIVERSITY Department of Computer & Information Technology Fall

Dr. Ahmad Syamil. Advance Statistical Method CIT 6093 ARKANSAS STATE UNIVERSITY Department of Computer & Information Technology Fall 2005. Chapter One. OBJECTIVES. INTRODUCTION MULTIVARIATE ANALYSIS TECHNIQUES AREAS OF APPLICATION MUTIVARIATE ANALYSIS ON COMPUTER. INTRODUCTION.

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Advance Statistical Method CIT 6093 ARKANSAS STATE UNIVERSITY Department of Computer & Information Technology Fall

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  1. Dr. Ahmad Syamil Advance Statistical Method CIT 6093 ARKANSAS STATE UNIVERSITY Department of Computer & Information Technology Fall 2005 Chapter One

  2. OBJECTIVES • INTRODUCTION • MULTIVARIATE ANALYSIS TECHNIQUES • AREAS OF APPLICATION • MUTIVARIATE ANALYSIS ON COMPUTER

  3. INTRODUCTION • Marketing Research Began in the Early 1950s • Variables is any Construct or Property … Free to Vary ... It can be Identified or Measured Cont’d…

  4. Control Tendency Variability Confidence Intervals Hypothesis Testing INTRODUCTION Variables Analyzing Method Cont’d…

  5. Powerful Tools in Multivariate Statistic … Discover Patterns of Relationship among Variables Multivariate Analysis used for Econometric Data from the Market Place … Dollar Sales, Market Shares, Computer Data, Demographics, Disposable Personal Income, Retail Sales, GDP. INTRODUCTION

  6. MULTIVARIATE ANALYSIS TECHNIQUES • The Techniques can Analyze the Interrelationships Among Many Variables • Most Techniques Identifies Patterns of Similarities • It Estimate the Relative Importance of Several Variables Cont’d…

  7. MULTIVARIATE ANALYSIS TECHNIQUES Two Major Types of Methods … • Dependence • Independence Cont’d…

  8. MULTIVARIATE ANALYSIS TECHNIQUES Dependence Techniques Variable Researchers Want to … Predict, Explain, or Understand Examples: Total Dollar Sales, Overall Product or Service Evaluation, Preference Ratings, Market Share % When It is Best to Apply a Dependence Techniques? One of the Available Variables Represents Something of Particular Interest in a Project Cont’d…

  9. MULTIVARIATE ANALYSIS TECHNIQUES Independence Techniques All Variables are Independent Variable … If… Free to Vary and Approx Equal in Importance Useful in Identifying… Market Segments,which Consist of Group of People or Companies

  10. AREAS OF APPLICATION Two Most Useful Categories of Application… • Functional Areas • Marketing Topics Cont’d…

  11. AREAS OF APPLICATION Functional Areas Used in the Areas of … • Product and Service Design and Evaluation • Pricing Studies and Simulations • Advertising Copy Platform Development • Evaluation of Advertising Effectiveness • Customer Satisfaction Studies Cont’d…

  12. AREAS OF APPLICATION Marketing Topics Used in the Areas of … • Determine the Relative Importance of Product • Finding the Optimum Combination of Profuct • Predicting Market Share • Estimating a Demand Curve • Identifying Market Segments • Constructing Positioning Maps

  13. MULTIVARIATE ANALYSIS OF COMPUTER • Multivariate Techniques Required Digital Computer and Programmed Software Packages • Untrained and Inexperienced People can Carryout Complicated Statistical Analysis • Software Packages are used as Algorithms are very Complex

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