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Chuong 3. QUN TR NHU CU V C NG SUT DCH V

M?c ti?u h?c t?p c?a chuong. M? t? du?c nh?ng chi?n lu?c k?t h?p gi?a kh? nang cung c?p v? d?p ?ng nhu c?u d?ch v? ?ua ra quy?t d?nh chi?n lu?c dang k? DV tru?c vu?t m?c (overbooking strategy) nh?m gi?m t?i thi?u thi?t h?i d? tr? S? d?ng m? h?nh quy ho?ch tuy?n t?nh d? ph?n c?ng l?ch l?m vi?c cho

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Chuong 3. QUN TR NHU CU V C NG SUT DCH V

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    1. Chuong 3. QU?N TR? NHU C?U V CNG SU?T D?CH V?

    2. M?c tiu h?c t?p c?a chuong M t? du?c nh?ng chi?n lu?c k?t h?p gi?a kh? nang cung c?p v dp ?ng nhu c?u d?ch v? ua ra quy?t d?nh chi?n lu?c dang k DV tru?c vu?t m?c (overbooking strategy) nh?m gi?m t?i thi?u thi?t h?i d? tr S? d?ng m hnh quy ho?ch tuy?n tnh d? phn cng l?ch lm vi?c cho nhn vin Chu?n b? l?ch trnh lm vi?c cho nhn vin bn th?i gian S? d?ng m hnh qu?n l s?n lu?ng

    4. I. CHI?N LU?C QU?N TR? NHU C?U

    5. 1. PHN O?N C?U V d?: Lm tron nhu c?u b?ng l?ch h?n - phn tch v? nhu c?u t?i phng khm ch?a b?nh tu nhn c?a nhm nh khoa h?c E.J.Rising, R.Barron,v B.Averill

    6. 1. PHN O?N C?U

    7. 1. PHN O?N C?U V d?: Lm tron nhu c?u b?ng l?ch h?n K?t qu?: S? lu?ng b?nh nhn d?n d gia tang 13,4 % C?u gia tang c?a b?nh nhn v?n du?c dp ?ng. T?ng th?i gian c?a bc si s? d?ng cho b?nh nhn tang 5% do s? lu?ng cu?c h?n gia tang. Th?i gian ch? d?i trung bnh c?a b?nh nhn khng d?i.

    8. I. CHI?N LU?C QU?N TR? NHU C?U 2. UA RA M?C GI PHN BI?T M?t s? v d?: M?c gi cho nh?ng cu?c g?i di?n tho?i du?ng di vo cu?i tu?n v ban dm. 2. M?c gi v xem phim tru?c 6h t?i. 3. M?c gi khch s?n vo ma th?p di?m 4. Cc hng hng khng cung c?p gi th?p vo cc ma th?p di?m v cc chuy?n bay dm. 4. M?c gi gi? cao di?m v th?p di?m c?a cc cng ty cng (di?n, nu?c, di?n tho?i,...)

    9. 2. UA RA M?C GI PHN BI?T V d?: H? th?ng gi phn bi?t t?i bi c?m tr?i

    10. 2. UA RA M?C GI PHN BI?T V d?: Doanh thu v?i h? th?ng gi phn bi?t v khng phn bi?t

    11. 3. THC ?Y C?U NGOI TH?I GIAN CAO I?M

    12. V d?: Cc cng ty di?n tho?i dua ra m?c gi th?p d? khuy?n khch khch hng g?i di?n du?ng di vo bu?i dm, cu?i tu?n - th?i di?m trang thi?t b? ho?t d?ng du?i cng su?t.

    13. 4. PHT TRI?N D?CH V? B? SUNG Cc nh hng khm ph ra l?i nhu?n t? d?ch v? b? sung b?ng vi?c thm vo m?t qun bar. Cc r?p chi?u phim thu?ng ch? bn b?ng ng v d? u?ng nh? nhung by gi? h? cung cung c?p c? tr choi video ngay t?i s?nh ch? Cc c?a hng ti?n l?i d m? r?ng d?ch v? c?a h?, bao g?m th?c an nhanh.

    14. 5. H? TH?NG ?T CH? V ANG K TRU?C - Nh?n d?t ch? l bn d?ch v? ti?m nang. Khi ch? d du?c d?t tru?c th c?u tang thm s? du?c b? tr vo nh?ng th?i gian khc ho?c d?a di?m khc trong cng m?t t? ch?c (chu?i cung ?ng d?ch v?). - Vi?c d?t ch? cung c l?i cho khch hng v gi?m du?c s? ch? d?i c?a khch hng v d?m b?o s? s?n sng c?a DV. Tuy nhin cung s? c nh?ng v?n d? n?i ln, khi khch hng d?t ch? nhung khng s? d?ng. Chi?n lu?c nh?n dang k tru?c vu?t cng su?t d?ch v? (overbooking): Chi?n lu?c overbooking t?t ph?i gi?m thi?u chi ph co h?i d? ki?n c?a kh? nang cung ?ng d?ch v? nhn r?i cung nhu chi ph khi khch khng d?n d d dang k tru?c

    15. V d? v? overbooking t?i khch s?n Surfside

    16. V d? t?i khch s?n Surfside

    17. B?ng trn ch? ra r?ng chnh sch nh?n dang k tru?c vu?t m?c cung (overbooking) s? gi?m thi?u chi ph thi?t h?i trong di h?n. N?u p d?ng chnh sch ny, thu du?c 33.80$ m?i dm. l chnh l?ch thi?t h?i khi khng s? d?ng chnh sch overbooking l $121.60 v thi?t h?i u?c tnh khi overbooking 2 phng l 87.8$.

    18. Tiu chu?n b?t ngu?n t? hng ha d? h?ng, v c th? ?ng d?ng vo vi?c d? tr? phng: P(d<x) <= Cu/(Cu+ Co)

    19. Xc su?t ny, d?a trn phn tch c?n bin, cung c th? s? d?ng d? xc d?nh chi?n lu?c overbooking t?t nh?t . V th? , s? phng overbook ch? nn <= xc su?t tch luy c?a s? no-shows , du?c tnh nhu sau : P(d<x) <= $40/$40+$100 <= 0.286 T? b?ng trn, m?t chi?n lu?c overbooking 2 phng d th?a mn tiu chu?n critical fractile, b?i v xc su?t tch luy p(d<x )= 0.26 v v th? , dua ra quy?t d?nh ch?c ch?n can c? vo vi?c gi?m thi?u thi?t h?i d? kin do dang k qu t?i .

    20. II. CHI?N LU?C QU?N TR? CNG SU?T D?CH V?

    21. II. CHI?N LU?C QU?N TR? CNG SU?T D?CH V?

    22. 1. L?P L?CH TRNH CHO NH?NG CA LM VI?C

    23. 1. L?P L?CH TRNH CHO NH?NG CA LM VI?C

    24. 1. L?P L?CH TRNH CHO NH?NG CA LM VI?C

    25. 1. L?P L?CH TRNH CHO NH?NG CA LM VI?C

    26. 1. L?P L?CH TRNH CHO NH?NG CA LM VI?C

    27. 1. L?P L?CH TRNH CHO NH?NG CA LM VI?C

    28. 1. L?P L?CH TRNH CHO NH?NG CA LM VI?C

    29. 1. L?P L?CH TRNH CHO NH?NG CA LM VI?C

    30. II. CHI?N LU?C QU?N TR? CNG SU?T D?CH V?

    31. II. CHI?N LU?C QU?N TR? CNG SU?T D?CH V?

    32. 2. L?P B?NG PHN CNG CNG VI?C V NGH? NGOI HNG TU?N

    33. 2. L?P B?NG PHN CNG CNG VI?C V NGH? NGOI HNG TU?N

    34. 2. L?P B?NG PHN CNG CNG VI?C V NGH? NGOI HNG TU?N

    35. 3. TANG THM S? THAM GIA C?A KHCH HNG

    36. II. CHI?N LU?C QU?N TR? CNG SU?T

    37. II. CHI?N LU?C QU?N TR? CNG SU?T

    38. II. CHI?N LU?C QU?N TR? CNG SU?T

    39. III. QU?N TR? S?N LU?NG

    40. III. QU?N TR? S?N LU?NG

    41. III. QU?N TR? S?N LU?NG

    42. III. QU?N TR? S?N LU?NG

    43. III. QU?N TR? S?N LU?NG

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