1 / 8

By Nathan Johnson Derek Davis

By Nathan Johnson Derek Davis. H istory. Launched January 1 st 2012 Apparel based company Created by Max Hansen and Jeff Burnett http://riseearly.net/index.html. Brand Defined. Rise Early is the action of bettering ones self Not just a t-shirt company Lifestyle Community Charity

genica
Download Presentation

By Nathan Johnson Derek Davis

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. By Nathan Johnson Derek Davis

  2. History • Launched January 1st 2012 • Apparel based company • Created by Max Hansen and Jeff Burnett • http://riseearly.net/index.html

  3. Brand Defined • Rise Early is the action of bettering ones self • Not just a t-shirt company • Lifestyle • Community • Charity • Target market • Young=physical • Older=self/charity

  4. Present Marketing • Social media • Facebook • Twitter #Rise_EarlyNation • Linked in • Google + • Word of mouth • Guerilla marketing • Events

  5. Endorsements • Original 3 • http://riseearly.net/team-re.html • “celebrity” movement

  6. Brand CommunityRise Early style • Wants people to become rise early rather then just wearing the product • Conducting health classes • Create community through following of Original 3 • Blogs for customers to interact

  7. Questions • What other companies have brand community? • What is more important marketing brand or product? • Should Rise Early focus on a smaller segment?

  8. Work Cited • http://riseearly.net/index.html

More Related